Author

Sungbok Chang

Observed name: SungBok Chang

Observed institution: Cheongju University

ORCID: 0009-0004-7051-5269

Observed ORCID: 0009-0004-7051-5269

OpenAlex ID: A5018457033

The Impact of Digital Storytelling on Presence, Immersion, Enjoyment, and Continued Usage Intention in VR-Based Museum Exhibitions

2025 · Sungbok Chang, Jungho Suh · Sensors · 61

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The Impact of VR Exhibition Experiences on Presence, Interaction, Immersion, and Satisfaction: Focusing on the Experience Economy Theory (4Es)

2025 · Sungbok Chang, Jungho Suh · Systems · 30

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Balancing Affective Engagement and Cognitive Load in Generative-AI-Based Learning: Empathy, Immersion, and Emotional Design in Design Education

2025 · Wonsub Lee, Sungbok Chang, et al. · Education Sciences · 5

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A Study on the Audience Effect on Wearable Device : Focused on Technology Acceptance Model

2017 · 인천가톨릭대학교 디스플레이 연구소 책임연구원, 광고학박사, Sungbok Chang, et al. · Gwanggohak yeon-gu/Gwang'gohag yeon'gu · 3

The Effect of Metaverse Telepresence on Usage Satisfaction with Use: Verification of the Dual Mediation Effect of Immersion and Pleasure

2023 · SungBok Chang · Journal of Business Convergence · 1

The Effects of User Experience on Facebook Acceptance Behavior and Advertising Acceptance Behavior

2018 · Sungbok Chang, Dong sup Youm · Journal of Digital Convergence · 1

Reconfiguring the Media–Public Discourse System After ChatGPT: Agenda-Melding and Experiential Accessibility in South Korea

2026 · Hyungkun Hahm, Sungbok Chang, et al. · Systems

Optimization of Video Stimuli Parameters in EMDR Therapy Using Artificial Neural Networks for Enhanced Treatment Efficacy

2025 · Jungho Suh, Sungbok Chang, et al. · Applied Sciences

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The Effects of Creativity and Interactivity of Indoor Digital Signage on the Attitude

2019 · Sungbok Chang, Dongsup Youm · Journal of OOH Advertising Research

사용자 경험이 페이스북 수용행태와 광고 수용행태에 미치는 영향

2018 · Sungbok Chang, Dongsup Youm

웨어러블 디바이스(Wearable Device)에 대한 수용자 효과에 관한 연구: 기술수용모델(TAM)을 중심으로

2017 · Sungbok Chang, Dongsup Youm

웹 콘텐츠 디자이너의 성격 요인과 교류활성 기억체계의 직무성과 인식에 미치는 영향과 업무 창의성의 매개효과에 대한 연구

2016 · Sungbok Chang, Chull Young Yi

Effects of Personality Traits and Transactive Memory System on Perceived Job Performance and Mediating Effects of Job Creativity

2016 · Sungbok Chang, Chull Young Yi · A Treatise on The Plastic Media

소셜커머스 웹디자인 창의성이 소비자의 만족도와 지속적 이용의도에 미치는 영향 연구 –소셜커머스 ‘쿠팡’을 중심으로 -

2015 · Sungbok Chang, 김금주 · 브랜드디자인학연구

Examining Mediated Effects of Intrinsic Motivation Regarding Team Creativity in Web Creative Organization onto Job Satisfaction and Job Performance

2015 · Sungbok Chang · A Treatise on The Plastic Media

사회적 규범과 국가이미지가 외국산 쇠고기 광고에 대한 태도에 미치는 영향과 제품관여도의 조절효과

2014 · 김은아, Sungbok Chang, et al. · Journal of Korea Design Forum

인터넷 문맥광고(contextual ad)의 효과에 관한 연구

2007 · Kyung Yul Lee, Chull Young Yi, et al.

Linking Goal Orientation and Goal Setting: Overriding, Moderation, and Mediation Approaches

2005 · Yaping Gong, Kin Fai Ellick Wong, et al. · Rare & Special e-Zone (The Hong Kong University of Science and Technology)

Works count: 18

Citation count: 101

H-index: 3

I10-index: 2