Author

Man Lai Cheung

Observed names: Cheung, M., Man Lai CHEUNG, Man Lai Cheung (21274742), Man-Lai Cheung, Man‐Lai Cheung

Observed institutions: Tung Wah College, Manchester Metropolitan University, Beijing Normal-Hong Kong Baptist University, Guangdong University of Petrochemical Technology, Hang Seng University of Hong Kong, Nottingham Trent University, City University of Macau, University of Newcastle Australia

ORCID: 0000-0003-0320-1134

Observed ORCID: 0000-0003-0320-1134

OpenAlex ID: A5018465758

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

2020 · Man Lai Cheung, Guilherme Pires, et al. · Asia Pacific Journal of Marketing and Logistics · 634

“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)

2022 · Man Lai Cheung, Wilson K.S. Leung, et al. · Journal of Retailing and Consumer Services · 346

An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: Evidence from 39 countries

2020 · Morgan X. Yang, Xuan Tang, et al. · Business Strategy and the Environment · 252

Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

2019 · Man Lai Cheung, Guilherme D. Pires, et al. · International Journal of Economics and Business Research · 228

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

2021 · Man Lai Cheung, Guilherme D. Pires, et al. · Journal of Retailing and Consumer Services · 224

Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong

2020 · Man Lai Cheung, Guilherme D. Pires, et al. · Australasian Marketing Journal (AMJ) · 221

Social media influencer marketing: the moderating role of materialism

2021 · Kian Yeik Koay, Man Lai Cheung, et al. · European Business Review · 207

Driving consumer–brand engagement and co-creation by brand interactivity

2020 · Man Lai Cheung, Guilherme D. Pires, et al. · Marketing Intelligence & Planning · 207

Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms

2021 · Man Lai Cheung, Wilson KS Leung, et al. · Journal Of Vacation Marketing · 192

Examining Consumers’ Adoption of Wearable Healthcare Technology: The Role of Health Attributes

2019 · Man Lai Cheung, Ka Yin Chau, et al. · International Journal of Environmental Research and Public Health · 189

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Driving COBRAs: the power of social media marketing

2020 · Man Lai Cheung, Guilherme D. Pires, et al. · Marketing Intelligence & Planning · 181

The role of social media elements in driving co-creation and engagement

2021 · Man Lai Cheung, Guilherme Pires, et al. · Asia Pacific Journal of Marketing and Logistics · 141

Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit

2020 · Man Lai Cheung, Hiram Ting, et al. · Journal of Product & Brand Management · 131

The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era

2022 · Wilson K.S. Leung, Man Lai Cheung, et al. · Journal of Hospitality and Tourism Technology · 121

Exploring the nexus of social media influencers and consumer brand engagement

2022 · Man Lai Cheung, Wilson K.S. Leung, et al. · Asia Pacific Journal of Marketing and Logistics · 120

Smart technology for healthcare: Exploring the antecedents of adoption intention of healthcare wearable technology

2019 · Ka Yin Chau, Michael Huen Sum Lam, et al. · Health Psychology Research · 104

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Driving healthcare wearable technology adoption for Generation Z consumers in Hong Kong

2020 · Man Lai Cheung, Wilson K.S. Leung, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 98

VR tourism experiences and tourist behavior intention in COVID-19: an experience economy and mood management perspective

2022 · Wilson K.S. Leung, Man Kit Chang, et al. · Information Technology and People · 93

Exploring consumer–brand engagement: a holistic framework

2020 · Man Lai Cheung, Guilherme D. Pires, et al. · European Business Review · 67

Swift trust development and prosocial behavior in time banking: A trust transfer and social support theory perspective

2021 · Wilson K.S. Leung, Man Kit Chang, et al. · Computers in Human Behavior · 62

Immersive time in the metaverse and visits to the physical world: why not both? A holistic customer engagement framework

2024 · Man Lai Cheung, Wilson K.S. Leung, et al. · International Journal of Contemporary Hospitality Management · 61

Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong

2019 · Tommy Lau, Man Lai Cheung, et al. · International Journal of Wine Business Research · 57

The Role of Post-Stay Evaluation on Ewom and Hotel Revisit Intention among Gen Y

2021 · Mohamad-Noor Salehhuddin Sharipudin, Man Lai Cheung, et al. · Journal of Hospitality & Tourism Research · 52

Driving destination brand engagement: The role of traveler participation

2023 · Man‐Lai Cheung, Wilson K. S. Leung, et al. · International Journal of Tourism Research · 50

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Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth behaviours

2024 · Man Lai Cheung, Wilson K. S. Leung, et al. · Psychology and Marketing · 48

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Works count: 51

Citation count: 4,415

H-index: 30

I10-index: 37