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Shikha Bhardwaj

Observed names: Bhardwaj, Shikha, SHIKHA BHARDWAJ, Shikha BHARDWAJ
ORCID: 0000-0003-1198-7026
Observed ORCID: 0000-0003-1198-7026
OpenAlex ID: A5018573299
Exploring the Boundaries of Neuromarketing Through Systematic Investigation
2022 · Shikha Bhardwaj, Gunjan A Rana, et al. · Journal of Business Research · 84
The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation
2022 · Vijay Pereira, Abhishek Behl, et al. · Production Planning & Control · 55
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Exploring the Dark Side of AI and Its Influence on Consumer Emotion
2024 · Shikha Bhardwaj, Varsha Jain, et al. · Journal of Consumer Behaviour · 37
Customers’ satisfaction as a critical success factor in halal tourism: literature review and research agenda
2024 · Punit Moris Ekka, Shikha Bhardwaj · Journal of Islamic marketing · 30
Data Analytics in Small and Medium Enterprises (SME): A Systematic Review and Future Research Directions
2022 · Shikha Bhardwaj · Information Resources Management Journal · 27
Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies
2023 · Abhishek Behl, Nirma Jayawardena, et al. · Technovation · 25
Underrated yet successful! A framework of invisible-disabled underdog entrepreneurs
2023 · Shikha Bhardwaj, Diptiranjan Mahapatra, et al. · Journal of Business Research · 25
Improving Inclusivity of Digitalization for Employees in Emerging Countries Using Gamification
2022 · Abhishek Behl, Vijay Pereira, et al. · IEEE Transactions on Engineering Management · 19
The Challenges Faced by Women Micro-entrepreneurs: Evidence from Urban India
2023 · Raju Majumdar, Ankur Mittal, et al. · Vision The Journal of Business Perspective · 16
Proposing an integrative data-analytics framework for micro, small and medium enterprises: a systematic review substantiated by evidence from two case studies
2023 · Shikha Bhardwaj, Abhishek Behl, et al. · Annals of Operations Research · 15
Peers’ unethical behavior and employees' discretionary behavior: Role of employees’ duty orientation
2024 · Bindu Gupta, Shikha Bhardwaj, et al. · International Journal of Hospitality Management · 12
Algorithmic Control: A Disruption to Motivation of Gig Workers? A Critical Review
2023 · Shalini Sharma, Shikha Bhardwaj, et al. · Contributions to management science · 11
A Conceptual Approach: Relationship between crisis, resilience, and entrepreneurial actions
2022 · Shikha Bhardwaj · Global Business and Economics Review · 7
People Analytics: Challenges and Opportunities – A Study Using Delphi Method †
2019 · Shikha Bhardwaj, Sonali Patnaik · Journal of Management and Research · 6
Factors Affecting Employee Attrition Among Engineers and Non-engineers in Manufacturing Industry
2017 · Shikha Bhardwaj, Ashutosh Singh · Business & IT · 6
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Examining managerial challenges in metaverse adoption in logistics and supply chain: a case-based investigation from a dynamic capability lens
2025 · Shikha Bhardwaj, Diptiranjan Mahapatra, et al. · The International Journal of Logistics Management · 5
CEO Succession in Family Firm: An Integrated Framework and Future Research Insights
2023 · Shikha Bhardwaj, Sumedha Chauhan, et al. · The Journal of Entrepreneurship · 3
Work-life integration and resilience during the pandemic: An empirical study on working professionals
2022 · Shikha Bhardwaj, Diksha Sharma · European journal of behavioral sciences · 2
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Turbulence in the air: managing and communicating IndiGo Airlines’ 2025 crisis
2026 · Bhaskar Shandilya, Shikha Bhardwaj, et al. · The CASE Journal
Towards Inclusive Base-of-Pyramid Technology Development: Evidence from Non-WEIRD economies
2026 · Sanyka Banerjee, SHIKHA BHARDWAJ · Academy of Management Proceedings
Measuring Employee Experience
2026 · Shikha Bhardwaj, Shivani Sharma · Routledge eBooks
Evolving Laws on Artificial Intelligence
2026 · Shikha Bhardwaj, Mohit Jolly · National Journal of Cyber Security Law
The Challenges and Promises of People Analytics: A Critical Reappraisal
2026 · David C. Coker, Vito Bobek, et al. · Diversity and inclusion research
Does Algorithmic Control Affect Gig Workers Motivation? A Critical Review from Socially Responsible Business Perspective
2025 · Shalini Sharma, Shikha Bhardwaj, et al. · Emerging issues in international business and global strategy
Conceptualizing Optimal DEI in Invisible-Disability Inclusive Organization
2025 · Shikha BHARDWAJ, Diptiranjan Mahapatra · Academy of Management Proceedings
Works count: 28
Citation count: 385
H-index: 11
I10-index: 12
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