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John J. Shaw
Observed names:
John J Shaw,
John Shaw
Observed institutions:
Pennsylvania State University,
Bentley University,
Providence College
ORCID:
0000-0002-5420-061X
Observed ORCID:
0000-0002-5420-061X
OpenAlex ID:
A5018664721
Self-concept and Image Congruence: Some Research and Managerial Implications
1987
·
Sak Onkvisit
, John Shaw
·
Journal of Consumer Marketing
·
280
International Marketing : Analysis and Strategy
1989
·
Sak Onkvisit
, John J. Shaw
·
164
Service marketing: Image, branding, and competition
1989
·
Sak Onkvisit
, John J. Shaw
·
Business Horizons
·
142
Strategic planning in smaller rapid growth companies
1985
·
Jeffrey C. Shuman
, John J. Shaw
, et al.
·
Long Range Planning
·
97
Standardized International Advertising: Some Research Issues and Implications
1999
·
Sak Onkvisit
, John J. Shaw
·
Journal of Advertising Research
·
88
The International Dimension of Branding: Strategic Considerations and Decisions
1989
·
Sak Onkvisit
, John J. Shaw
·
International Marketing Review
·
70
Is services marketing “really” different?
1991
·
Sak Onkvisit
, John Shaw
·
Services Marketing Quarterly
·
35
Global Advertising:
1990
·
Sak Onkvisit
, John J Shaw
·
Journal of International Consumer Marketing
·
32
International Marketing: Strategy and Theory
1990
·
Sak Onkvisit
, John J. Shaw
·
32
Consumer Behavior: Strategy and Analysis
1994
·
Sak Onkvisit
, John J. Shaw
·
31
Competition and product management: Can the product life cycle help?
1986
·
Sak Onkvisit
, John J. Shaw
·
Business Horizons
·
24
Marketing barriers in international trade
1988
·
Sak Onkvisit
, John J Shaw
·
Business Horizons
·
20
The Diffusion of Innovations Theory: Some Research Questions and Ideas
1989
·
Sak Onkvisit
, John J. Shaw
·
18
A View of Marketing and Advertising Practices in Asia and Its Meaning for Marketing Managers
1985
·
Sak Onkvisit
, John J. Shaw
·
Journal of Consumer Marketing
·
11
Myopic management: The hollow strength of American competitiveness
1991
·
Sak Onkvisit
, John J. Shaw
·
Business Horizons
·
8
Marketing research and information systems
2009
·
Sak Onkvisit
, John J. Shaw
·
7
Modifying the Retail Classification System for more Timely Marketing Strategies
1981
·
Sak Onkvisit
, John J. Shaw
·
Journal of the Academy of Marketing Science
·
7
International Corporate Bribery:
1991
·
Sak Onkvisit
, John J Shaw
·
Journal of Global Marketing
·
5
Marketing/advertising concepts and principles in the international context: Universal or unique?
2004
·
Sak Onkvisit
, John J. Shaw
·
Advances in international marketing
·
3
Information Source Usage by Prospective Home Buying Consumers
1979
·
Dennis M. Crites
, John J. Shaw
, et al.
·
Journal of the Academy of Marketing Science
·
3
The use of types of information sources by pre-purchase and post-purchase home buying consumers
1973
·
John J. Shaw
·
SHAREOK (University of Oklahoma; Oklahoma State University; Central Oklahoma University)
·
2
PDF
Nature of international marketing
2025
·
Sak Onkvisit
, Michael A. Merz
, et al.
·
Routledge eBooks
·
1
Personality as a Predictor Variable: Problems and Implications
2015
·
Sak Onkvisit
, John J. Shaw
·
Developments in marketing science: proceedings of the Academy of Marketing Science
·
1
Product strategies
2025
·
Sak Onkvisit
, Michael A. Merz
, et al.
·
Routledge eBooks
Trade theories, marketing barriers, and economic integration
2025
·
Sak Onkvisit
, Michael A. Merz
, et al.
·
Routledge eBooks
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Works count:
51
Citation count:
1,081
H-index:
13
I10-index:
14
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