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I Gusti Ayu Tirtayani

Observed names: Ayu Tirtayani, I Gusti, I Gusti ayu Tirtayani, I. Gusti Ayu Tirtayani, Tirtayani, I Gusti Ayu
ORCID: 0000-0002-7174-0626
Observed ORCID: 0000-0002-7174-0626
OpenAlex ID: A5018721468
A strategy to improve green purchase behavior and customer relationship management during the covid-19 new normal conditions
2022 · Ni Wayan Ekawati, I Made Wardana, et al. · Uncertain Supply Chain Management · 42
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The role of Tri Hita Karana-based business strategy and digital marketing to improve sustainable business performance
2023 · Ni Nyoman Kerti Yasa, Ni Wayan Ekawati, et al. · International Journal of Data and Network Science · 21
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Determinants of Purchase Intention in Social Media Advertising
2024 · I Gusti Ayu Tirtayani, I Made Wardana, et al. · Revista de Gestão Social e Ambiental · 13
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Impact of product innovation and digital marketing strategy on competitive advantage: Brand image as a mediating factor
2025 · Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja, et al. · Corporate and Business Strategy Review · 12
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Pengaruh E-price Dan E-trust Terhadap E-loyalty Pada Era Pandemik
2021 · Ida Bagus Gde Indra Wedhana Purba, I Gusti Ayu Tirtayani · E-Jurnal Ekonomi dan Bisnis Universitas Udayana · 9
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Situational Impulsive and Compulsive Online Purchase of Fashion Products in Generation Z
2025 · Ni Wayan Ekawati, I Gusti Ayu Ketut Giantari, et al. · Mercados y Negocios · 7
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The role of spiritual destination image in mediating attachment to virtual tours and social media promotion on return visit intentions
2024 · I Putu Gde Sukaatmadja, Ni Nyoman Kerti Yasa, et al. · International Journal of Data and Network Science · 7
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Development of Theory of Planned Behavior (TPB) With Self-Efficacy to Explain The Intention To Be A Farmer in The Zinenial Generation
2022 · I Gusti Ngurah Jaya Agung Widagda K, Ni Nyoman Kerti Yasa, et al. · Jurnal Manajemen dan Agribisnis · 5
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Faktor-faktor Yang Mempengaruhi Repurchase Intention Pada Live Streaming Shopping: Studi Terhadap Generasi Z Di Indonesia
2024 · I Gusti Ayu Tirtayani, Ida Bagus Gde Indra Wedhana Purba · E-Jurnal Ekonomi dan Bisnis Universitas Udayana · 4
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Peran Perceived Value Dalam Memediasi Pengaruh Green Marketing Terhadap Purchase Intention
2017 · I Gusti Ayu Tirtayani, Ni Wayan Ekawati, et al. · Forum Manajemen · 4
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Takut Ketinggalan Jadi Alasan Beli: Pengaruh FoMO, Content Marketing, dan Perceived Quality terhadap Keputusan Pembelian JennSkin di Bali
2025 · Komang Cesie Agnestia Roziana, Nyoman Sri Manik Parasari, et al. · RIGGS Journal of Artificial Intelligence and Digital Business · 3
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Meningkatkan Purchase Intention melalui Storytelling Marketing dengan Brand Image sebagai Mediasi: HMNS X Maliq & D’Essentials
2025 · Ni Komang Widya Asti Mayang Sari, I Gusti Ayu Tirtayani, et al. · eCo-Fin · 3
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Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali
2021 · Ni Nyoman Kerti Yasa, I G. A. Ketut Giantari, et al. · Jurnal Dinamika Manajemen · 3
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Pengelolaan Keuangan Gen Z yang Dipengaruhi Inkusi Keuangan, Dompet Digital dan Literasi Keuangan sebagai Moderasi
2025 · Putu Arya Krisna Weda, I Gusti Ngurah Oka Ariwangsa, et al. · INOVASI · 2
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scoping review: the role of machine learning in social media marketing today
2024 · I Gusti Ayu Tirtayani, I Made Wardana, et al. · JPM - Journal of Perspectives in Management · 2
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The Privacy Paradox on Social Media: Balancing Privacy Concerns, Perceived Value, and Purchase Intentions with Habit Moderation
2024 · I Gusti Ayu Tirtayani, I Made Wardana, et al. · Lecture notes in networks and systems · 2
Impulse Buying Produk Fashion pada Gen Z: Pengaruh Affiliate Marketing dan Live Streaming dengan Brand Awareness sebagai Mediasi melalui TikTok Shop
2026 · Faed Prayetno, I Gusti Ayu Tirtayani, et al. · Digital Bisnis Jurnal Publikasi Ilmu Manajemen dan E-Commerce · 1
Sustainable Behavior in the Balinese Hospitality Industry: How Perceived Value and Social Psychological Distance Mediate Social Media Activity
2026 · Desak Made Febri Purnama Sari, Putu Bella Meisya Venita, et al. · JURNAL MANAJEMEN MOTIVASI · 1
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Pengaruh Customer Review Terhadap Repurchase Intention di Tokopedia Dengan Customer Trust Sebagai Variabel Mediasi
2025 · Putu Laksmi Aridewi, I Gusti Ayu Tirtayani, et al. · Journal of Accounting and Finance Management · 1
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Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepercayaan Sebagai Mediasi pada Puri Laundry: Penelitian
2025 · Narendra, Anak Agung Ngurah Bagus, Tirtayani, I Gusti Ayu, et al. · Journal of Innovative and Creativity (Joecy) · 1
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Pengaruh Store Atmosphere, Kualitas Produk dan Harga terhadap Loyalitas Pelanggan pada Seniman Coffee Studio di Ubud
2025 · I Komang Adi Darma Saputra, I Gusti Ayu Tirtayani, et al. · eCo-Buss · 1
Determinan Purchase Intention Busana Adat Bali (Study Case pada Laki-Laki Bali)
2025 · I Putu Satria Bintara Yuda, I Gusti Ayu Tirtayani, et al. · eCo-Buss · 1
Pengaruh Social Media Marketing terhadap Niat Beli ESQA Cosmetics Melalui Brand Trust
2025 · Ni Putu Wina Yustina Maharani, I Gusti Ayu Tirtayani, et al. · Dharma Ekonomi · 1
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Peran Online Review Dimediasi oleh Perceived Value dalam membentuk Intensi Wisatawan Menginap di Sejati Villa Petitenget
2025 · I Nyoman Tegar Adi Wijaya, I Gusti Ayu Tirtayani, et al. · eCo-Fin · 1
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Minat Gen Z Bergabung di GYM: Pengaruh Social Media Marketing dan Perceived Value (Study Case Fitness Plus Denpasar)
2025 · Putu Ivan Putra Pratama, I Gusti Ayu Tirtayani, et al. · eCo-Fin · 1
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Works count: 55
Citation count: 155
H-index: 7
I10-index: 4
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