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Dev Narayan Sarkar

ORCID: 0000-0003-1592-9173
Observed ORCID: 0000-0003-1592-9173
OpenAlex ID: A5018802164
Factors influencing technology adoption amongst small retailers: insights from thematic analysis
2022 · Rajesh K. Aithal, Vikram Choudhary, et al. · International Journal of Retail & Distribution Management · 60
Constructing a conceptual model of purchase behaviour of village shopkeepers – a study of small rural retailers in Eastern India
2015 · Dev Narayan Sarkar, Kaushik Kundu, et al. · Journal of Retailing and Consumer Services · 15
The economic and social importance of unorganized retailers in rural India
2015 · Dev Narayan Sarkar, Kaushik Kundu · Journal of Rural Studies · 12
The effect of uncertainty on the formulation of strategies: a study of selected Indian organizations
2020 · Amit Kundu, Dev Narayan Sarkar, et al. · SN Business & Economics · 8
The role of independent retailers in sustaining rural society: a study in rural India
2019 · Dev Narayan Sarkar, Kaushik Kundu · Rural Society · 6
Agri-input Buying Behaviour of Paddy Farmers: A Study in the Context of the New Normal Due to COVID-19
2021 · Ferman Haider Haidery, Kaushik Kundu, et al. · Vision The Journal of Business Perspective · 5
Sustainable agrarian subaltern development through technology intervention: an experimental study of the interventions by Indian Farmers Fertilizer Cooperative Limited
2020 · Amit Kundu, Dev Narayan Sarkar, et al. · Journal of Social and Economic Development · 4
Rural Marketing Mix in Bhutan: An FMCG Perspective
2013 · Dev Narayan Sarkar, Gagan Pareek · SSRN Electronic Journal · 4
Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation
2022 · Archita Pal Choudhury, Amit Kundu, et al. · Journal of Financial Services Marketing · 3
Socio-Economic Profile of Shopkeepers in Embedded Markets: Social and Cultural Perspectives From a Hundred Years of Bengali Literary Works
2018 · Dev Narayan Sarkar, Kaushik Kundu, et al. · Cultural and Social History · 3
Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets
2016 · Dev Narayan Sarkar, Kaushik Kundu, et al. · AMS Review · 3
Purchase Preference Factors for Traditional Rural Retailers: A Cross-sectional Conceptual Study
2016 · Dev Narayan Sarkar, Kaushik Kundu, et al. · Vikalpa The Journal for Decision Makers · 3
Conceptual Expansion and Approaches to the Concept of Alternative Economy
2020 · Dev Narayan Sarkar, Kaushik Kundu · Global Journal of Emerging Market Economies · 2
Constructing a Commitment Scale and Developing a Model of Organizational Commitment for IT Industry in Eastern India
2019 · Punam Bihani, Kaushik Kundu, et al. · Review of Professional Management- A Journal of New Delhi Institute of Management · 2
A Qualitative Study on the Survival Strategies of Retailers in BoP Markets
2018 · Dev Narayan Sarkar, Kaushik Kundu, et al. · Emerald Group Publishing Limited eBooks · 2
The overlap spaces of alternative economy and subaltern businesses: a study of emigrant peddlers
2018 · Dev Narayan Sarkar, Kaushik Kundu · Journal of Economic Structures · 2
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The effect of embeddedness on purchase behaviour of rural unorganised retailers: implications for transnational corporations in developing economies
2017 · Dev Narayan Sarkar, Kaushik Kundu · Transnational Corporation Review · 2
Restructuring Organizations Through Innovation: a Study in the Context of the Indian Chemical Sector
2022 · Amit Kundu, Dev Narayan Sarkar, et al. · Journal of the Knowledge Economy · 1
Brand and Product Preferences Among Post-millennial Consumers During Act-of-God Periods
2021 · Chitralekha Sengupta, Amit Kundu, et al. · Springer eBooks · 1
Safed Detergent Powder: Regional Brand with Rural Focus
2019 · Dev Narayan Sarkar, Kaushik Kundu · Asian Case Research Journal · 1
Conceptual Expansion of the Discipline of Rural Marketing: An Objective Analysis
2016 · Dev Narayan Sarkar, Kaushik Kundu, et al. · Vision The Journal of Business Perspective · 1
Storm in a Milk-Cup: Oreo in India
2013 · Dev Narayan Sarkar · SSRN Electronic Journal · 1
Storm in a Milk-Cup: Oreo in India[dagger]
2013 · Dev Narayan Sarkar · 1
Conceptual Framework for designing a Rural Distribution Model for FMCG products in India: A Situational Guide
2012 · Dev Narayan Sarkar, Gagan Pareek · IMS Manthan (The Journal of Innovations) · 1
Global versus Local: Analyzing the Purchase Preferences of Young IT Professionals in India across High-Involvement and Low-Involvement Products
2026 · Chitralekha Sengupta, Amit Kundu, et al. · Journal of Social Science Studies
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Works count: 28
Citation count: 143
H-index: 5
I10-index: 3
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