Author

Cong Zhao

Observed name: Zhao Cong

Institution: Shangqiu Institute of Technology

Observed institutions: University of Malaya, Shangqiu Institute of Technology, Wuhan University of Science and Technology, Chengdu University of Traditional Chinese Medicine

ORCID: 0000-0003-2069-5236

Observed ORCID: 0000-0003-2069-5236

OpenAlex ID: A5018930254

Exploring the reasons for bank-switching behavior in retail banking

2021 · Cong Zhao, Abu Hanifa Md. Noman, et al. · International Journal of Bank Marketing · 43

Exploring How the Application of Live-Streaming in E-Commerce Influences Consumers’ Trust-Building

2024 · Dawei Zhao, Jing Yang, et al. · IEEE Access · 39

How the Characteristics of Live-Streaming Environment Affect Consumer Purchase Intention: The Mediating Role of Presence and Perceived Trust

2023 · Qian Li, Cong Zhao, et al. · IEEE Access · 38

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Bank's service failures and bank customers' switching behavior: does bank reputation matter?

2023 · Cong Zhao, Abu Hanifa Md. Noman, et al. · International Journal of Bank Marketing · 34

Examining the intention-behavior gap in consumer switching: the moderating role of switching costs

2024 · Cong Zhao · Marketing Intelligence & Planning · 17

Service failure and negative Word-of-Mouth in Chinese retail banking: a moderated-mediation approach

2024 · Cong Zhao, Abu Hanifa Md. Noman, et al. · International Journal of Bank Marketing · 16

Study on Knowledge, Attitudes and Behaviours About AIDS Among Undergraduates of China

2020 · Cong Zhao, Xiaochen Xiang, et al. · Current HIV Research · 8

Live-Stream Interactivity as a Strategic Information Resource for Purchase Intention

2026 · ShengYi Han, Cong Zhao · Information Resources Management Journal · 5

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When does expectation fail? The consequences of negative customer experience in the banking industry

2025 · Cong Zhao, Abu Hanifa Md. Noman · International Journal of Bank Marketing · 4

Breaking up with your bank: the role of competitors’ effective advertising in customer switching intention

2024 · Cong Zhao · Total Quality Management & Business Excellence · 3

The cognitive and affective pathways of FinTech adoption: a trait-to-state-to-intention mechanism

2026 · Ling Li, Cong Zhao · Frontiers in Psychology

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The effect of education level between PIR and myopia: An interaction and mediation analysis

2025 · Jiaqi Chen, Cong Zhao, et al. · medRxiv

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MED: multimodal emotion dataset in the wild

2020 · Chen Jing, Wang Kejun, et al. · Journal of Image and Graphics

International experience research on biobank sharing

2018 · Nan Wang, Shu Liang Karl Yan, et al. · Zhonghua yixue keyan guanli zazhi

Improve the Security of Mobile Banking Service by T Key Authentication

2013 · Ze Nan Fang, Yu Zhi Li, et al. · Advanced materials research

Based on the Consumption Psychology Researching Sports Tourism Marketing Strategy Innovation in Henan

2012 · Cong Zhao

Mechanism of effective sport production supply in sport games

2010 · Cong Zhao · Shandong Sports Science & Technology

Works count: 17

Citation count: 207

H-index: 7

I10-index: 6