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Warren J. Keegan
Observed names:
Keegan, Warren J.,
Keegan, Warren J. 1936-2014,
Keegan, Warren J.;Green, Mark C.;王居卿;張列經
Observed institutions:
Vienna University of Economics and Business,
Pace University,
Baruch College,
City University of New York,
George Washington University,
New York University,
Columbia University
show all 7
OpenAlex ID:
A5019058981
Global Marketing Management
1989
·
Warren J. Keegan
·
University of Maribor digital library (University of Maribor)
·
452
Multinational Scanning: A Study of the Information Sources Utilized by Headquarters Executives in Multinational Companies
1974
·
Warren J. Keegan
·
Administrative Science Quarterly
·
266
Multinational Product Planning: Strategic Alternatives
1969
·
Warren J. Keegan
·
Journal of Marketing
·
149
Book Review: Multinational Marketing Management
1975
·
Adel I. El-Ansary
, Mustafa H. Razian
, et al.
·
Journal of Marketing
·
139
Global Marketing Management: A European Perspective
2000
·
Warren J. Keegan
, Bodo B. Schlegelmilch
·
University of Maribor digital library (University of Maribor)
·
96
Manajemen pemasaran global
1996
·
Warren J. Keegan
·
Andalas University Repository (Andalas University)
·
91
Globales Marketing-Management
2002
·
Warren J. Keegan
, Bodo Schlegelmilch
, et al.
·
Oldenbourg Wissenschaftsverlag eBooks
·
67
Foreign Market Entry Strategies
1986
·
Warren J. Keegan
·
Journal of International Business Studies
·
41
Principles of global marketing
1996
·
Warren J. Keegan
, Mark C Green
·
31
Book Review: The Japanese Marketing System: Adaptations and Innovations
1972
·
Warren J. Keegan
, M. Y. Yoshino
·
Journal of Marketing
·
25
Offensive Marketing: An Action Guide to Gaining Competitive Advantage
2003
·
Jeff Davidson
, Warren J. Keegan
, et al.
·
22
Strategic Market Planning: the Japanese Approach
1983
·
Warren J. Keegan
·
International Marketing Review
·
19
Marketing Plans That Work
2001
·
Malcolm McDonald
, Warren J. Keegan
·
17
Transferability and Adaptability of Products and Promotion Themes in Multinational Marketing -
1988
·
Warren J. Keegan
, Richard R Still
, et al.
·
Journal of Global Marketing
·
17
Strategic marketing planning: a twenty‐first century perspective
2004
·
Warren J. Keegan
·
International Marketing Review
·
15
Multinational Marketing Control
1972
·
Warren J. Keegan
·
Journal of International Business Studies
·
11
International Competition: The Japanese Challenge
1984
·
Warren J. Keegan
·
Journal of International Business Studies
·
7
Multinational Marketing: The Headquarters Role
2017
·
Warren J. Keegan
·
Routledge eBooks
·
6
Marketing Plans That Work: Kiat Mencapai Pertumbuhan dan Profitabilitas Melalui Perencanaan Pemasaran yang Efektif
1999
·
Malcolm McDonald
, Warren J. Keegan
·
Andalas University Repository (Andalas University)
·
6
Multinational pricing: How far is arm's length?
1969
·
Warren J. Keegan
·
The International Executive
·
6
Multinational product planning
1969
·
Warren J. Keegan
·
The International Executive
·
6
Manajemen pemasaran global; Jilid 1
1996
·
Warren J. Keegan
·
Andalas University Repository (Andalas University)
·
5
Productivity: Lessons from Japan
1975
·
Warren J. Keegan
·
Long Range Planning
·
5
The Future of the Multinational Manufacturing Corporation: Five Scenarios
1979
·
Warren J. Keegan
·
Journal of International Business Studies
·
4
Multinational product management
1977
·
Warren J. Keegan
, Charles S. Mayer
·
American Marketing Association eBooks
·
4
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Works count:
66
Citation count:
1,518
H-index:
15
I10-index:
16
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