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Author

Željka Marčinko Trkulja

Institution: University North
ORCID: 0000-0001-5932-6986
Observed ORCIDs: 0000-0001-5932-6986, 0000-0001-8188-1943
OpenAlex ID: A5019177124
Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings
2024 · Željka Marčinko Trkulja, Dinko Primorac, et al. · Administrative Sciences · 49
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Social Identity Dimensions as Drivers of Consumer Engagement in Social Media Sports Club
2022 · Željka Marčinko Trkulja, Jasmina Dlačić, et al. · Journal of risk and financial management · 12
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The Influence of Consumer Motivation on Engagement with Sports Club Social Media: An Intrinsic and Extrinsic Analysis
2024 · Željka Marčinko Trkulja, Dinko Primorac, et al. · Business Systems Research Journal · 8
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Virtue Ethics, Managerial Profession and Personality Traits: The Extension of Mintzberg’s Managerial Traits
2023 · Irena Bilić, Dinko Primorac, et al. · Business Systems Research Journal · 4
Consumer Engagement with Sports Clubs on Social Media: Impact of Demographic Factors and Loyalty
2024 · Željka Marčinko Trkulja, Dinko Primorac, et al. · Interdisciplinary Description of Complex Systems · 2
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Exploring the Importance of Consumer Engagement for Successful Sports Club Projects
2023 · Željka Marčinko Trkulja, Jasmina Dlačić, et al. · European Project Management Journal · 2
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ESG-Oriented Capital Allocation Efficiency in Emerging Markets: Hybrid MCDM Framework
2026 · Dinko Primorac, Ivona Huđek Kanižaj, et al. · Journal of risk and financial management · 1
Entrepreneurship Education and Perceived Behavioural Control Among Stem Students: Evidence From a Pre–post Study
2026 · Ivona Huđek Kanižaj, Dinko Primorac, et al. · Ekonomska misao i praksa
The Impact of Digital Marketing Strategies on Engagement in Recreational Running Events
2026 · Željka Marčinko Trkulja, Dinko Primorav, et al. · Interdisciplinary Description of Complex Systems
Exploring the impact of consumer identification with users of the sports club social network
2019 · Željka Marčinko Trkulja, Jasmina Dlačić, et al.
Erception of Internet Marketing Activities among Student Population in Croatia
2012 · Željka Marčinko Trkulja · Economic Research-Ekonomska Istraživanja
Works count: 11
Citation count: 78
H-index: 4
I10-index: 2
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