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Yu-Leung Ng

Observed names: Ng Yu-Leung, Ng, Yu Leung, Ng, Yu-Leung, Yu Leung Ng
ORCID: 0000-0002-7140-1616
Observed ORCID: 0000-0002-7140-1616
OpenAlex ID: A5019184352
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
2013 · Kara Chan, Yu Leung Ng, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 249
Effectiveness of virtual and augmented reality-enhanced exercise on physical activity, psychological outcomes, and physical performance: A systematic review and meta-analysis of randomized controlled trials
2019 · Yu-Leung Ng, Flora Ma, et al. · Computers in Human Behavior · 163
Using an expanded Theory of Planned Behavior to predict adolescents' intention to engage in healthy eating
2016 · Kara Chan, Gerard Prendergast, et al. · Journal of International Consumer Marketing · 53
Willingness to follow opinion leaders: A case study of Chinese Weibo
2019 · Luwei Rose Luqiu, Michael Schmierbach, et al. · Computers in Human Behavior · 46
The Human Alarm System for Sensational News, Online News Headlines, and Associated Generic Digital Footprints: A Uses and Gratifications Approach
2018 · Yu-Leung Ng, Xinshu Zhao · Communication Research · 44
Development of the Hong Kong Identity Scale: Differentiation between Hong Kong ‘Locals’ and Mainland Chinese in Cultural and Civic Domains
2019 · Siu-lun Chow, King-wa Fu, et al. · Journal of Contemporary China · 42
Unraveling Gratifications, Concerns, and Acceptance of Generative Artificial Intelligence
2024 · Zhihuai Lin, Yu-Leung Ng · International Journal of Human-Computer Interaction · 41
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Sexual risk behaviors among apps-using young men who have sex with men in Hong Kong
2015 · Tien Ee Dominic Yeo, Yu Leung Ng · AIDS Care · 40
Exploring conversation topics in conversational artificial intelligence–based social mediated communities of practice
2022 · Yu-Leung Ng, Zhihuai Lin · Computers in Human Behavior · 37
A Concept Mapping Study on Social Inclusion in Hong Kong
2013 · Kara Chan, Sherrill Evans, et al. · Social Indicators Research · 34
A longitudinal model of continued acceptance of conversational artificial intelligence
2024 · Yu-Leung Ng · Information Technology and People · 32
Exploring the association between use of conversational artificial intelligence and social capital: Survey evidence from Hong Kong
2022 · Yu-Leung Ng · New Media & Society · 31
Toward an integrative model for online incivility research: A review and synthesis of empirical studies on the antecedents and consequences of uncivil discussions online
2019 · Yu-Leung Ng, Yunya Song, et al. · Telematics and Informatics · 28
An error management approach to perceived fakeness of deepfakes: The moderating role of perceived deepfake targeted politicians’ personality characteristics
2022 · Yu-Leung Ng · Current Psychology · 22
Psychosocial Factors Predict Nonadherence to PD Treatment: A Hong Kong Survey
2016 · Timothy K. F. Fung, Yu Leung Ng, et al. · Peritoneal Dialysis International · 17
When communicative AIs are cooperative actors: a prisoner’s dilemma experiment on human–communicative artificial intelligence cooperation
2022 · Yu-Leung Ng · Behaviour and Information Technology · 16
Active and Passive Facebook Use and Associated Costly Off-line Helping Behavior
2019 · Yu-Leung Ng · Psychological Reports · 15
Toward an evolutionary perspective on social media use for cooperation.
2019 · Yu-Leung Ng · Evolutionary Behavioral Sciences · 15
Relationship Between Health, Experience of Discrimination, and Social Inclusion Among Mental Health Service Users in Hong Kong
2014 · Kara Chan, Sherrill Evans, et al. · Social Indicators Research · 15
What do adolescent girls learn about gender roles from advertising images?
2012 · Kara Chan, Yu Leung Ng, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 14
Understanding Passenger Acceptance of Autonomous Vehicles Through the Prism of the Trolley Dilemma
2023 · Yu-Leung Ng · International Journal of Human-Computer Interaction · 13
Do females in advertisements reflect adolescents’ ideal female images?
2014 · Yu Leung Ng, Kara Chan · Journal of Consumer Marketing · 12
Uses and Gratifications of and Exposure to Nature 2.0 and Associated Interdependence With Nature and Pro-Environmental Behavior
2020 · Yu-Leung Ng · Social Science Computer Review · 11
Segmentation of Chinese adolescent girls using gender roles and ideal female images
2012 · Kara Chan, Yu Leung Ng · Journal of Consumer Marketing · 11
Application of SCOPE-C to Measure Social Inclusion Among Mental Health Services Users in Hong Kong
2015 · Kara Chan, Marcus Yu-Lung Chiu, et al. · Community Mental Health Journal · 10
Works count: 66
Citation count: 1,078
H-index: 16
I10-index: 25
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