Get started
Author

Raeni Dwi Santy

Observed names: Dr. Raeni Dwi Santy, R D R D Santy, R D Santy, Raeni Dwi Santy*, Santy, Raeni Dwi
Observed institution: Universitas Komputer Indonesia
ORCID: 0000-0002-4572-0349
Observed ORCID: 0000-0002-4572-0349
OpenAlex ID: A5019475414
Purchase decision in terms of content marketing and e-WOM on social media
2023 · Raeni Dwi Santy, Reggina Andriani · Journal of Eastern European and Central Asian Research (JEECAR) · 48
PDF
The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users
2023 · Raeni Dwi Santy, Muhammad Iffan · MIX JURNAL ILMIAH MANAJEMEN · 25
PDF
Purchasing Decisions in Terms of Perceived Quality and Product Knowledge
2020 · Raeni Dwi Santy, Siti Daniyah Atika · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 25
Nexus of Foreign Direct Investment, Domestic Investment, and Manufacturing Industry Value Added in Indonesia
2019 · Horas Djulius, Choi Wongyu, et al. · Signifikan Jurnal Ilmu Ekonomi · 23
PDF
Artificial Intelligence as Human Behavior Detection for Auto Personalization Function in Social Media Marketing
2021 · R D Santy, M I Habibillah, et al. · International Journal of Research and Applied Technology · 17
PDF
Pengaruh Proses Dan Bukti Fisik Terhadap Kepuasan Konsumen Di Hotel Santika Bandung
2018 · Muhammad Iffan, Raeni Dwi Santy, et al. · JURISMA Jurnal Riset Bisnis & Manajemen · 15
The Effect of Creative Content to Increase Brand Awareness: Information Technology-Based Marketing Strategies
2021 · Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia, Hasna Eliza Ekaputri, et al. · International Journal of Research and Applied Technology · 12
PDF
Repurchase intention as a marketing strategy: A case study on dental clinics in Bandung City, Indonesia
2022 · Yogi Suprayogi, Ratih Hurriyati, et al. · Journal of Eastern European and Central Asian Research (JEECAR) · 11
PDF
Pengaruh Ulasan Online Terhadap Niat Beli Dengan Kepercayaan Sebagai Intervening (Studi Kasus Terhadap Pengguna Aplikasi Tokopedia di Kota Bandung)
2021 · Fauzan Maulana, Raeni Dwi Santy · Journal of Economics Management Business and Accounting · 8
PDF
Enhancing Online Purchase Intention Through Artificial Intelligence: Transformation to Digital Customer Experience
2024 · Raeni Dwi Santy, Mahdan Ghifari Qalbi Hamdani, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 6
Information Technology Utilization in Fashion Industry
2021 · Departemen Manajemen, Universitas Komputer Indonesia, Indonesia, R D Santy, et al. · International Journal of Research and Applied Technology · 6
PDF
Pembelajaran Profesionalisme dalam Tim Kerja Bagi Peserta Didik Pondok Pesantren Rojaul Huda Darun Nasya Lembang
2022 · Raeni Dwi Santy · PADMA · 5
PDF
Dampak teknologi pada pola komunikasi bisnis
2021 · Raeni Dwi Santy, Evi Sabila Suryani, et al. · Journal of Information System Applied Management Accounting and Research · 4
PDF
The Influence of Individual, Brand, and Corporate Personality on Motorbike Brand Preference
2023 · Rani Adhari, Raeni Dwi Santy · International Journal of Magistravitae Management · 3
PDF
Membangun Loyalitas Pelanggan dalam Industri Kosmetik: Peran Kesesuaian Diri, Citra Merek, dan Keterikatan Emosional
2024 · Raeni Dwi Santy, Putri Melia Wulandari · Journal of Economics Management Business and Accounting · 2
PDF
Analisis Swot Dan Strategi Pengembangan Berkelanjutan Untuk Umkm Di Desa Wisata Saung Ciburial
2024 · Raeni Dwi Santy, Salman Abdul Gani, et al. · JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) · 2
PDF
Web Series as Digital Brand
2021 · Departemen Manajemen, Universitas Komputer Indonesia, Indonesia, R D Santy, et al. · International Journal of Research and Applied Technology · 2
PDF
Bridging the Effect of the Knowledge Spillover and Innovation Performance of Textile Companies: Evidence from Indonesia
2020 · Horas Djulius, Choi Won Gyu, et al. · Fibres and Textiles in Eastern Europe · 2
Analysis of Electronic Wallets Use Patterns among Students in Online Transportation Services
2020 · R D Santy, D Haninawati · IOP Conference Series Materials Science and Engineering · 2
PDF
Can Attitudes, Subjective Norms and Behavioral Control Perceptions Influence The Visitors Interest in Buying at Department Stores in Bandung?
2018 · Raeni Dwi Santy, Mirna Mirna Zulianti · Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018) · 2
PDF
Kolaborasi Internasional Untuk Penguatan Umkm: Watugedhek Tourism Innovation Lab Melalui Branding Dan Digitalisasi
2025 · Ayu Fitriatul Ulya, Siti Aminah, et al. · JAMAS Jurnal Abdi Masyarakat · 1
PDF
The role of environmental policy in promoting green transportation technologies
2024 · Siphimvadee Suthakavatin, Khodor Shatila, et al. · BIO Web of Conferences · 1
PDF
The Drivers of Sustainable Economic Growth
2022 · Dr. Raeni Dwi Santy · RePEc: Research Papers in Economics · 1
Creative Industry, Creative City and Creativity Spillover in Indonesia: Preliminary research
2019 · Horas Djulius, Juanim Juanim, et al. · International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF) · 1
Exploring Consumer Psychology in Digital Product Purchase Decisions: A Qualitative Study of Social Media Users
2026 · Rizky, Alifia Ainun, Kessi, Andi Muhammad Fara, et al. · Economics and Business Journal (ECBIS)
PDF
Works count: 50
Citation count: 224
H-index: 8
I10-index: 8
Year
Topic
Type