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Ekta Srivastava

Nostalgia: A Review, Propositions, and Future Research Agenda
2022 · Ekta Srivastava, Bharadhwaj Sivakumaran, et al. · Journal of Advertising · 65
Public service announcements: A literature review and way forward
2023 · Bharadhwaj Sivakumaran, Harindranath R. M., et al. · International Journal of Consumer Studies · 32
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Nostalgic advertising in India: a content analysis of Indian TV advertisements
2017 · Ekta Srivastava, Satish Sasalu Maheswarappa, et al. · Asia Pacific Journal of Marketing and Logistics · 24
The Emerging Challenges in HRM
2012 · Ekta Srivastava, Nisha Agarwal · International journal of scientific and technology research · 17
Anti-infective composite cryogel scaffold treats osteomyelitis and augments bone healing in rat femoral condyle
2022 · Irfan Qayoom, Ekta Srivastava, et al. · Biomaterials Advances · 16
Organic-inorganic composite of polypropylene fumarate and nanohydroxyapatite as carrier of antibiotics for the treatment of bone infections
2023 · Irfan Qayoom, Abhay Prasad, et al. · Biomaterials Advances · 15
Nostalgic advertising: managing ambivalence to make it work
2019 · Ekta Srivastava, Satish S. Maheswarappa, et al. · Marketing Intelligence & Planning · 11
Phased Array Beam Forming System for Smart Vehicles
2022 · KVBL Deepthi, Ekta Srivastava, et al. · IEEE India Conference · 2
Pain Perception in Different Injection Techniques in Paediatric Dentistry: an Original Research.
2021 · Balamurugan Suba Ranjana, Siva Kumar Pendyala, et al. · European Journal of Molecular & Clinical Medicine · 2
Home in border crossings: A psychoanalytic study of dislocations in the lives of female domestic workers.
2022 · Ekta Srivastava · Psychoanalytic Psychology · 1
Evaluation of Eruption Pattern and Caries Occurrence among Children Affected with Fluorosis
2019 · Garima Singh, Aparna Trivedi, et al. · The Journal of Contemporary Dental Practice · 1
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A Model of Training Effectiveness With Employee Performance as Outcome – an Empirical Study of Banking Sector of Moradabad District.
2017 · Ekta Srivastava, Nisha Agarwal · International Journal of Advanced Research · 1
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Managing the Complexity of Nostalgia: a Study of Affective and Cognitive Consequences of Nostalgic Advertising Among Consumers
2015 · Ekta Srivastava, Satish S. Maheswarappa · ACR Asia-Pacific Advances · 1
Understanding global social media influencer (SMI) marketing through credibility: a review, integrative framework and research agenda
2026 · Ekta Srivastava, Priya Narayanan · International Marketing Review
Socioeconomic determinants of per capita household carbon dioxide emissions: evidence from Lucknow India
2026 · Ekta Srivastava, Sanatan Nayak · Discover Cities
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3D Cryogel Composites of Modified Purine Derivative as Osteoinductive Agents for Bone Pathologies
2026 · Rakhi Bormon, Ekta Srivastava, et al. · ChemBioChem
Determinants of Household CO₂ Emissions in India: A State-Level Analysis of Energy Use
2025 · Dr. Ekta Srivastava · International Journal of Research Publication and Reviews
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Clinically Relevant Bone Diseases and Bone Fracture Animal Models
2024 · Irfan Qayoom, Ekta Srivastava, et al. · CRC Press eBooks
Pollution control mechanisms
2021 · Sanatan Nayak, Ekta Srivastava · Routledge eBooks
Consumer Creativity and Consideration Set: A Conceptual Framework and Research Propositions
2021 · Ekta Srivastava · RePEc: Research Papers in Economics
Ignorance Hurts But Silence Kills: Can Social Media Address Taboos to Achieve Sustainable Health and Hygiene?
2018 · Ekta Srivastava · RePEc: Research Papers in Economics
A Comparative Sociological Study Of Under Priviliged And General Category Children In Relation To Their Nutrition And Health Status
2013 · Ekta Srivastava · Shodhganga
On P2-Like Finsler Spaces
2009 · Bindu Kumari, Ekta Srivastava · Journal of the Tensor Society
Works count: 23
Citation count: 188
H-index: 7
I10-index: 7
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