Author

Kenneth G. Hardy

Observed names: Kenneth G Hardy, Kenneth Hardy

Institutions: Western University, Ivey Business School

Observed institutions: Western University, Ivey Business School

OpenAlex ID: A5019724263

Building customer partnerships

1994 · Allan J. Magrath, Kenneth G. Hardy · Business Horizons · 43

Manage your offering or manage your relationship?

1996 · Herbert F. MacKenzie, Kenneth G. Hardy · Journal of Business and Industrial Marketing · 42

Dealing with Cheating in Distribution

1989 · Kenneth G. Hardy, Allan J. Magrath · European Journal of Marketing · 33

Design and Preliminary Performance Assessment of a Wearable Tremor Suppression Glove

2021 · Yue Zhou, Anas Ibrahim, et al. · IEEE Transactions on Biomedical Engineering · 32

A Strategic Paradigm for Predicting Manufacturer‐Reseller Conflict

1989 · Allan J. Magrath, Kenneth G. Hardy · European Journal of Marketing · 27

Ten ways for manufacturers to improve distribution management

1988 · Kenneth G Hardy, Allan J Magrath · Business Horizons · 23

Key Success Factors for Manufacturers' Sales Promotions in Package Goods

1986 · Kenneth G. Hardy · Journal of Marketing · 22

Marketing Channel Management: Strategic Planning and Tactics

1987 · Kenneth G. Hardy, Allan J. Magrath · Medical Entomology and Zoology · 20

Selecting sales and distribution channels

1987 · Allan J. Magrath, Kenneth G. Hardy · Industrial Marketing Management · 19

Whatever Happened to Image?

1975 · Kenneth G. Hardy · IEEE Engineering Management Review · 14

Factory salesmen's roles with industrial distributors

1987 · Allan J. Magrath, Kenneth G. Hardy · Industrial Marketing Management · 12

Avoiding the pitfalls in managing distribution channels

1987 · Allan J. Magrath, Kenneth G. Hardy · Business Horizons · 11

A strategic framework for diagnosing manufacturer-reseller conflict

1988 · Allan J. Magrath, Kenneth G. Hardy · Marketing Science Institute eBooks · 10

Manufacturer services for distributors

1992 · Allan J. Magrath, Kenneth G. Hardy · Industrial Marketing Management · 7

Planning for better channel management

1988 · Kenneth G. Hardy, Allan J. Magrath · Long Range Planning · 7

Gearing manufacturer support programs to distributors

1989 · Allan J. Magrath, Kenneth G. Hardy · Industrial Marketing Management · 6

Survey-based identification of design requirements and constraints for a wearable tremor suppression device

2022 · Yue Zhou, Devin Box, et al. · Journal of Rehabilitation and Assistive Technologies Engineering · 5

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Six steps to distribution network design

1991 · Allan J. Magrath, Kenneth G. Hardy · Business Horizons · 5

Cost Containment in Marketing

1986 · A.J. Magrath, Kenneth G. Hardy · Journal of Business Strategy · 3

Canadian marketing : cases and concepts

1985 · Kenneth G. Hardy, Michael R. Pearce, et al. · Allyn and Bacon eBooks · 3

Lessons From Resuscitating Two High Tech Ventures

2006 · Kenneth G. Hardy · The Knowledge Bank (The Ohio State University) · 1

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Trust, control, and risk in MaaS alliances

2020 · Elena Dybtsyna, Terje Andreas Mathisen, et al. · Routledge eBooks

The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study

2015 · Kenneth G. Hardy, John A. Quelch, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science

Cineplex Entertainment: The Loyalty Program by Kenneth G. Hardy Small Business & Entrepreneurship

2008 · Kenneth G. Hardy

Elixir Technology - Entry into the Middle East by Kenneth G. Hardy Small Business & Entrepreneurship

2004 · Kenneth G. Hardy

Works count: 29

Citation count: 345

H-index: 11

I10-index: 13