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Soekmawati Soekmawati

Observed name: Soekmawati
Observed institution: Multimedia University
ORCID: 0000-0001-9318-9591
Observed ORCID: 0000-0001-9318-9591
OpenAlex ID: A5019831627
Unveiling barriers and drivers of AI adoption for digital marketing in Malaysian SMEs
2025 · Mohammed Enshassi, Robert Jeyakumar Nathan, et al. · Journal of Open Innovation Technology Market and Complexity · 66
Food Innovation Adoption and Organic Food Consumerism—A Cross National Study between Malaysia and Hungary
2021 · Robert Jeyakumar Nathan, Soekmawati, et al. · Foods · 64
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Potentials of artificial intelligence in digital marketing and financial technology for small and medium enterprises
2023 · Mohammed Enshassi, Robert Jeyakumar Nathan, et al. · IAES International Journal of Artificial Intelligence · 39
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Gym-Goers’ Self-Identification with Physically Attractive Fitness Trainers and Intention to Exercise
2022 · Soekmawati, Robert Jeyakumar Nathan, et al. · Behavioral Sciences · 23
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Fitness Trainers’ Physical Attractiveness and Gym Goers’ Exercise Intention
2022 · Soekmawati, Robert Jeyakumar Nathan, et al. · International Journal of Business and Society · 14
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Empowering Cross-border Women Entrepreneurs Via Mobile Ict: Framework for Malaysian and Indonesian Women-led Msmes
2021 · Dewi Sad Tanti, Robert Jeyakumar Nathan, et al. · Journal of Nusantara Studies (JONUS) · 14
K-wave Fans and Non-fans: Culture-specific and Collective Responses to Korean Country and Product Image
2023 · Robert Jeyakumar Nathan, Soekmawati, et al. · International Journal of Business and Society · 3
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Works count: 7
Citation count: 223
H-index: 6
I10-index: 6
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