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Appiah Asare Kesse
Institution:
University of Professional Studies
Observed institution:
University of Professional Studies
OpenAlex ID:
A5019877530
The Antecedents and Consequences of Brand Hate: A Review of Current Literature
2021
·
Appiah Asare Kesse
, Kwesi Achinfo-Mensa
, et al.
·
Palgrave studies of marketing in emerging economies
·
9
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Citation count:
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