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Mansi Gupta
Institution:
Indian Institute of Foreign Trade
Observed institutions:
Shri Venkateshwara University,
Indian Institute of Foreign Trade
ORCID:
0000-0003-2545-268X
Observed ORCID:
0000-0003-2545-268X
OpenAlex ID:
A5020023137
The impact of scarcity cues on purchase likelihood of art-infused products
2023
·
Mansi Gupta
, Gopal Das
, et al.
·
Journal of the Academy of Marketing Science
·
30
Art infusion phenomenon: a systematic literature review
2022
·
Mansi Gupta
, Rakesh Mohan Joshi
·
Journal of Product & Brand Management
·
21
Empowered by representation: How plus‐size models create brand evangelists
2024
·
Vishakha Chauhan
, Mansi Gupta
, et al.
·
Psychology and Marketing
·
7
PDF
Consumer response to diversity and inclusion initiatives in hospitality: role of brand integrity and materialism
2025
·
Vishakha Chauhan
, Aqueeb Sohail Shaik
, et al.
·
Journal of Hospitality Marketing & Management
·
6
Unveiling the latent consumer values from art-infused products: A qualitative approach
2023
·
Mansi Gupta
, Rakesh Mohan Joshi
·
Journal of Global Fashion Marketing
·
2
Green Choices: A Study of Consumer Preferences and Attitudes Towards Eco-Friendly Packaging in the Tier Three Cities of India
2025
·
Mansi Gupta
, Madhavan Singh
·
MANTHAN Journal of Commerce and Management
·
1
Product art infusion and consumer willingness to pay a premium: identifying mediators and moderators
2026
·
Mansi Gupta
, Mohammadali Zolfagharian
, et al.
·
Journal of Consumer Marketing
Reimagining consumer loyalty: the role of experiential digital marketing in luxury fashion branding
2025
·
Mansi Gupta
, Mohit Sharma
·
Discover Economics Finance
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Works count:
8
Citation count:
67
H-index:
4
I10-index:
2
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