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Virienia Puspita

Observed names: Puspita, Virienia, Puspita, Virienia, puspita, virienia
Institution: Binus University
Observed institution: Binus University
ORCID: 0000-0003-0598-4128
Observed ORCID: 0000-0003-0598-4128
OpenAlex ID: A5020096403
Local wisdom narrative in environmental campaign
2022 · Ni Wayan Primayanti, Virienia Puspita · Cogent Arts and Humanities · 59
Apple’s Tale: The Engagement and Sense-Making of Apple’s Story-Based Advertisements
2020 · Frendy Lim, Virienia Puspita · Journal of Creative Communications · 16
Haunting narratives: female entities and gender inequality in Indonesian horror films
2025 · Filzah Ramadhani Wijaya, Virienia Puspita, et al. · Humanities and Social Sciences Communications · 15
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Understanding Toxicity in Online Gaming: A Focus on Communication-Based Behaviours towards Female Players in Valorant
2024 · Anissa Maharani, Virienia Puspita, et al. · Jurnal Syntax Admiration · 12
Strategies of Local Fashion Brand to Build Prestige and Pride Through International Campaigns, Supporting SDG 8 with Innovation and Entrepreneurship
2025 · Virienia Puspita · Journal of Lifestyle and SDGs Review · 5
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AI-Based Marketing Mix Model of Consumer Electronics Industry
2024 · Djoko Pandji Dhyakso Raden Mas, Virienia Puspita · PaperAsia · 5
Integrating Characteristics of Indonesian Female into Virtual Influencers for Ai-Based Marketing Strategies to Support SDG 9: Promoting Innovation in Social Media Marketing
2024 · Alyani Nurul Iffah, Virienia Puspita, et al. · Journal of Lifestyle and SDGs Review · 5
Fantasy Themes of Marine Retiree Group
2017 · Virienia Puspita · Humaniora · 5
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The Effect of Brand Resonance on Smartphone Brand Loyalty: The Role of Customer Satisfaction as a Mediation Variable
2025 · Samuel Tigor Hamonangan, Virienia Puspita · PaperAsia · 4
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Mot nini Tradition: Dialogue with Ancestors in Noemuti Village
2024 · Inosensius Mokos, Virienia Puspita · Journal of Intercultural Communication · 3
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Speaking through silence: relational communication among only daughters in post-divorce Indonesian families
2026 · Hasna Afra Nafisa, Virienia Puspita · Frontiers in Communication · 2
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Desain Learning Management System dan Konten Berbasis Kecerdasan Buatan Generatif untuk Edukasi Perubahan Iklim bagi Perempuan Pegiat Lingkungan
2025 · Virienia Puspita, Astari Retnowardhani, et al. · Abditeknika Jurnal Pengabdian Masyarakat · 2
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Social Network Analysis and PowerBI Dashboard to Determine E-Wallet Marketing Strategies
2024 · Rita Rita, Sheila Monica, et al. · International Conference on Intelligent Cybernetics Technology & Applications (ICICyTA) · 2
AI in Tourism: Profiling Indonesian Domestic Tourists for Targeted Marketing Communication
2025 · Virienia Puspita, Raden Laskarko Patria, et al. · Journal of Indonesian Tourism and Development Studies · 1
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Digital Romance: Self-Presentation Strategies of Jakarta's Dating App Users
2025 · Kenny Kenny, Virienia Puspita, et al. · Journal La Sociale · 1
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Fostering Digital Innovation in Indonesia: The Role of STEM-AI Skills in Overcoming Talent Deficits and Gender Stereotypes
2024 · Erwin Halim, Amalia Zahra, et al. · International Conference on Intelligent Cybernetics Technology & Applications (ICICyTA) · 1
Exploring Fantasy Theme Analysis: Unravelling Fandom Dynamics in BTS ARMY
2024 · Raden Arny Aurora, Virienia Puspita, et al. · Action Research Literate · 1
Police Professionalism Branding on Youtube Account @86CustomProtectionNET
2024 · Laskarko Patria, Virienia Puspita, et al. · Lecture notes in networks and systems · 1
The Respect For Race and Culture In a Modern Feminist Society: An Analysis of Beauty Product Advertising Messages on Instagram
2023 · Zinggara Hidayat, Amanda Lasha Budiman, et al. · Journal of Intercultural Communication · 1
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Sustainable Education Development in Indonesia: Is Education Ready for Online Learning?
2021 · Mario Nugroho Willyarto, Arsiyanti Lestari, et al. · İlköğretim Online · 1
The Use of WhatsApp for Effective Delivery of Zero Waste Literacy
2020 · Siswantini, Arsiyanti Lestari, et al. · International Conference on Information Management and Technology (ICIMTech) · 1
Tetomeh Tradition: Shared and Multivocal Symbolic Meanings of a Malay Healing Ritual in Sedinginan, Riau, Indonesia
2026 · fatmala, shintya, puspita, virienia · Mendeley Data
Dataset Pendukung Artikel Peran Perceived Product Safety dalam Membentuk Brand Trust pada Pengguna Skincare di Medan
2026 · Ginting, Tamara Febrina, Puspita, Virienia · Zenodo (CERN European Organization for Nuclear Research)
Anonymized Survey Dataset on Tourism Preferences, Digital Media Use, Sustainability, and Social Media Posting among Indonesian Travelers
2026 · Virienia Puspita · Figshare
Public Engagement with AI-, Expert-, and Influencer-Generated Sustainability Information: Survey Dataset of 907 Respondents
2026 · Virienia Puspita · Figshare
Works count: 73
Citation count: 143
H-index: 5
I10-index: 4
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