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Emad Yusuf Masoud

Observed names: Emad Masoud, Emad Y. Masoud
ORCID: 0000-0002-1500-1589
Observed ORCID: 0000-0002-1500-1589
OpenAlex ID: A5020192464
The Effect of Perceived Risk on Online Shopping in Jordan
2013 · Emad Masoud · European Journal of Business and Management · 199
Factors Affecting Customers' Adoption of E-Banking Services in Jordan
2017 · Emad Masoud, Hanan AbuTaqa · Information Resources Management Journal · 40
The Effect of Perceived Work Environment on Frontline Employees’ Service Recovery Performance: the Case of Four and Five Star Hotels in Jordan
2013 · Emad Masoud, Tahreer Abu Hmeidan · European Scientific Journal ESJ · 25
The Impact of Functional Competencies on Firm Performance of Pharmaceutical Industry in Jordan
2013 · Emad Yusuf Masoud · International Journal of Marketing Studies · 17
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The Influence of Managerial Competencies on the Business Performance in the Small Business Funded by Jordan River Foundation
2020 · Emad Y. Masoud, Lana Al khateeb · European Journal of Business and Management · 10
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The Effect of Service Quality on Customers' Satisfaction in Mobile Phone Services in the UAE
2020 · Emad Yusuf Masoud · TRANSNATIONAL MARKETING JOURNAL · 10
Sales Pressure and Ethical Selling: Moral Reasoning Framework for Business and Marketing Decisions
2025 · Pranav Kumar, Vazeerjan Begum, et al. · FIIB Business Review · 7
Artificial Intelligence in Digital Marketing Strategies in the UAE: The Mediating Role of Predictive Analytics in Enhancing Customer Conversion
2025 · Mohit Vij, Anu Vij, et al. · International Review of Management and Marketing · 6
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Analyzing the influence of Lean Management strategies on organizational performance: A case study of Majan Printing & Packaging company in the UAE
2025 · Emad Masoud, Alya Alahmed, et al. · Quality Management Journal · 6
The Role of Social Media in Amplifying FinTech Brand Awareness
2025 · Tahreer M. Abu Hmeidan, Emad Masoud · Emerald Group Publishing Limited eBooks · 4
Investigating Firm-Generated Content's Influence on Digital Marketing Effectiveness in Private Hospitals—A Jordanian Perspective
2024 · Tahreer M. Abu Hmeidan, Emad Masoud, et al. · Contributions to environmental sciences & innovative business technology · 4
The Influence of Service Quality on Customers' Satisfaction in Ghayathi Medical Centers
2022 · Emad Y. Masoud, Banoota M. Almazrouei, et al. · Asian Journal of Advanced Research and Reports · 4
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Factors Affecting Arab Students’ Selection of Jordanian Universities
2015 · Emad Masoud, Lama Al kour · An-Najah University Journal for Research - B (Humanities) · 1
The Impact of E-Commerce Service Attributes on Customer Satisfaction: The Mediating Role of Perceived Value
2026 · Emad Masoud, Aisha Faisal, et al. · Zenodo (CERN European Organization for Nuclear Research)
The impact of AI-powered personalization on consumer engagement: Evidence from the UAE E-commerce sector
2026 · Emad Masoud, Pranav Kumar · Strategic Business Research
The Role of Artificial Intelligence in Enhancing Personalized Tourism Marketing: The Mediating Effect of Consumer Engagement on Destination Choice in the UAE
2025 · Pranav Kumar, Emad Y. Masoud, et al. · International Conference on Business Intelligence for Technology Innovation (ICBITI)
Leveraging Artificial Intelligence for Smart Destination Marketing: The Mediating Role of Data-Driven Consumer Insights on Tourist Satisfaction
2025 · Anu Vij EM Normandie, Pranav Kumar, et al. · International Conference on Business Intelligence for Technology Innovation (ICBITI)
Factors Affecting Customers’ Adoption of Internet Services in Amman City
2012 · Emad Masoud, Heba Awawde · An-Najah University Journal for Research - B (Humanities)
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Works count: 18
Citation count: 333
H-index: 7
I10-index: 6
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