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R. Latha

Observed names: R. S Latha, R.S. Latha
ORCID: 0009-0007-0783-9035
Observed ORCID: 0009-0007-0783-9035
OpenAlex ID: A5020415292
Role of Artificial Intelligence-Enabled Marketing Strategies on Purchase Decisions
2025 · R. S Latha, M Chandran · Indian Journal of Information Sources and Services · 7
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Is artificial intelligence really influencing the marketing strategies and consumer behaviour?
2024 · R.S. Latha, M. Chandran · Salud Ciencia y Tecnología - Serie de Conferencias · 7
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Service Based Brand Equity and Its Impact on Brand Preferences and Purchase Intention: a Study of Customers of Health Insurance in Thanjavur District
2016 · R.S. Latha · International Journal of Research in Commerce and Management · 2
Survey on the Pivotal Role of Artificial Intelligence and Machine Learning in Shaping the Future of 6th Generation (6G) Communications
2025 · Sanjana Prasad, R. Latha, et al. · Lecture notes in networks and systems
Works count: 4
Citation count: 16
H-index: 2
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