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Luísa Augusto

Observed names: Augusto, Luísa, Augusto, Luísa Paula, Luisa Augusto, Luísa Fernandes Augusto, Luísa Paula Lopes Fernandes Augusto
ORCID: 0000-0001-9117-4775
Observed ORCID: 0000-0001-9117-4775
OpenAlex ID: A5020496027
Recommendations for Internal Communication to Strengthen the Employer Brand: A Systematic Literature Review
2023 · Sara Santos, Luísa Augusto, et al. · Administrative Sciences · 62
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Willingness to Pay a Premium Price for Streaming Services: The Role of Trust in Services
2019 · Luísa Augusto, Sara Santos, et al. · Smart innovation, systems and technologies · 17
The Role of Customer Engagement in the COVID-19 Era
2021 · Sara Santos, Pedro Espírito Santo, et al. · Advances in marketing, customer relationship management, and e-services book series · 10
The Future of Brand Awareness and Brand Loyalty on Travel Agencies
2022 · Sara Santos, Joana Monteiro, et al. · International Conference on Tourism Research · 9
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Corporate Social Responsibility in Portuguese Companies: Online Communication Practices
2017 · Luísa Augusto · Developments in corporate governance and responsibility · 6
Winery Word of Mouth: the Role of Brand Prestige, Brand Credibility and Wine Experience
2022 · Sara Santos, Fábio Caldas, et al. · International Conference on Tourism Research · 5
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Endorser Altruism Effects on Narrative Transportation in Video Ads
2022 · Luísa Augusto, Sara Santos, et al. · Smart innovation, systems and technologies · 3
Turismo Gastronômico em Portugal: formas de comunicar os produtos endógenos da região Dão Lafões e Alto-Paiva
2016 · Cristina Barroco, Luísa Augusto · Americanae (AECID Library) · 3
Developing Entrepreneurial Competencies in Higher Education Students: An Empirical Study
2025 · Pilar Baylina, Teresa Pereira, et al. · SSRN Electronic Journal · 2
Influence of Age on Relationship with Websites
2022 · Pedro Espírito Santo, Patrícia Azinheira Cardoso, et al. · Journal of Information Systems Engineering & Management · 2
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Digital Communication and Dialogism in Official Websites of Tourism Institutions: From Past to Present
2021 · Sara Santos, Luísa Fernandes Augusto, et al. · Advances in hospitality, tourism and the services industry (AHTSI) book series · 2
Tourist Destination Image in the New Technological Environments: Dialogism under the Public Relations Gaze
2016 · Luisa Augusto, Maria Joao Silveirinha · Journal of Tourism Research & Hospitality · 2
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Promotional Tourism Videos: Examining the Role of Familiarity, Attitude, and Word-of-mouth Towards the Region
2024 · Ferreira, Sónia, Santos, Sara, et al. · IJAEDU- International E-Journal of Advances in Education · 1
Which Factors Influence Word-of-Mouth for Tourism Video Ads?
2024 · Luísa Paula Lopes Fernandes Augusto, Sara Cristina Valente dos Santos, et al. · Smart innovation, systems and technologies · 1
Antecedents of Participation in Music Festivals: The Role of Congruence Between the Sponsor and the Festival
2023 · Sara Santos, Pedro Espírito Santo, et al. · Advances in marketing, customer relationship management, and e-services book series · 1
How Endorser Promotes Emotional Responses in Video Ads
2023 · Luísa Augusto, Sara Santos, et al. · Smart innovation, systems and technologies · 1
Challenges, Risks, and Ethical Tensions in the Use of Creative AI: The Perspective of Communication Professionals
2026 · Paulo Silva, Luísa Augusto, et al. · Advances in computational intelligence and robotics book series
Residents Supporting Mega-events: the Case of Coldplay Concerts
2026 · Luísa Augusto, Sara Santos, et al. · e3
How Destination Familiarity Impacts on Word of Mouth of Tourist Destinations: The Moderation Effects of Social Media Engagement
2025 · Sara Santos, Sónia Ferreira, et al. · European Conference on Social Media
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How Destination Narratives Influence Visit Intention
2025 · Luísa Augusto, Sara Santos, et al. · International Conference on Tourism Research
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Narrative transportation and positive emotions as determinants of word of mouth in tourism
2025 · Espírito Santo, Pedro, Santos, Sara, et al. · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)
Piloto ou copiloto? A estratégia criativa com auxílio da IA: a visão dos profissionais da comunicação
2025 · Augusto, Luísa, Silva, Paulo, et al. · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)
Jornadas Internacionais da Comunicação Aplicada | Desafios da comunicação num mundo em mudança
2025 · Lobo, Juliana, Augusto, Luísa, et al. · Repositório Científico do Instituto Politécnico de Viseu (Instituto Politécnico de Viseu)
Creativity in Advertising: A Bibliometric Analysis of the Web of Science, Between 1986–2023
2024 · Paulo Silva, Luísa Augusto · Springer series in design and innovation
The Role of Social Media in Sustainable Branding: A Systemic Literature Review
2024 · Sara Santos, Maria Vasconcelos, et al. · Advances in marketing, customer relationship management, and e-services book series
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Works count: 48
Citation count: 136
H-index: 6
I10-index: 3
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