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Khanyapuss Punjaisri
Observed names:
KHANYAPUSS PUNJAISRI,
Punjaisri, Khanyapuss
Institutions:
National Institute of Development Administration,
Mahidol University
Observed institutions:
National Institute of Development Administration,
University of Strathclyde,
University of Hull,
University of Kent,
Mahidol University,
Nottingham Trent University,
Brunel University of London
show all 7
ORCID:
0000-0003-0129-2554
Observed ORCID:
0000-0003-0129-2554
OpenAlex ID:
A5020789348
Exploring the relationship between corporate, internal and employer branding
2010
·
Carley Foster
, Khanyapuss Punjaisri
, et al.
·
Journal of Product & Brand Management
·
428
The role of internal branding in the delivery of employee brand promise
2007
·
Khanyapuss Punjaisri
, Alan Wilson
·
Journal of Brand Management
·
423
Internal branding process: key mechanisms, outcomes and moderating factors
2011
·
Khanyapuss Punjaisri
, Alan Wilson
·
European Journal of Marketing
·
356
Internal branding: an enabler of employees' brand‐supporting behaviours
2009
·
Khanyapuss Punjaisri
, Heiner Evanschitzky
, et al.
·
Journal of service management
·
320
Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships
2008
·
Khanyapuss Punjaisri
, Alan Wilson
, et al.
·
Journal of Relationship Marketing
·
164
PDF
Internal brand co-creation: The experiential brand meaning cycle in higher education
2016
·
Dianne Dean
, Ramon E. Arroyo-Gamez
, et al.
·
Journal of Business Research
·
147
PDF
Internal branding to influence employees' brand promise delivery: a case study in Thailand
2009
·
Khanyapuss Punjaisri
, Alan Wilson
, et al.
·
Journal of service management
·
111
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel
2023
·
Anabel Gutierrez
, Khanyapuss Punjaisri
, et al.
·
Journal of Retailing and Consumer Services
·
101
Millennial Chinese consumers' perceived destination brand value
2018
·
Jun Luo
, Bidit L. Dey
, et al.
·
Journal of Business Research
·
86
PDF
The Role of Internal Branding in the Delivery of Employee Brand Promise
2016
·
Khanyapuss Punjaisri
, Alan Wilson
·
Palgrave Macmillan UK eBooks
·
73
PDF
Aligning employee service recovery performance with brand values: The role of brand-specific leadership
2013
·
Khanyapuss Punjaisri
, Heiner Evanschitzky
, et al.
·
Journal of Marketing Management
·
55
Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
2014
·
Christopher Pich
, Dianne Dean
, et al.
·
Journal of Marketing Communications
·
54
PDF
Impacts of COVID-19 on Sustainable Agriculture Value Chain Development in Thailand and ASEAN
2022
·
Roengchai Tansuchat
, Suparak Suriyankietkaew
, et al.
·
Sustainability
·
44
PDF
Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis
2021
·
Achilleas Boukis
, Khanyapuss Punjaisri
, et al.
·
Journal of Business Research
·
31
Chain coordinators’ strategic leadership and coordination effectiveness: New Zealand-Euro agri-food supply chains
2017
·
Pervaiz Akhtar
, Sushil Kaur
, et al.
·
European Business Review
·
28
PDF
Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia
2019
·
Bidit Lal Dey
, Meera Sarma
, et al.
·
Production Planning & Control
·
22
PDF
Brand value co-creation with employees through the Leader-Member Exchange theory: the case of a corporate brand
2016
·
Khanyapuss Punjaisri
, John M.T. Balmer
·
Brunel University Research Archive (BURA) (Brunel University London)
·
3
Capabilities in context: entrepreneurial learning in weak institutional contexts
2026
·
Joseph Amankwah-Amoah
, Frederick Ahen
, et al.
·
Review of Managerial Science
·
1
PDF
From franchisor support and communication to franchisees’ perceived performance: a case of café franchise in Thailand
2026
·
Khanyapuss Punjaisri
, Sirisuhk Rakthin
, et al.
·
Journal of Asia Business Studies
·
1
An Investigation into the Driving Mechanisms of Consumer Engagement
2016
·
Nikoletta-Theofania Siamagka
, Khanyapuss Punjaisri
, et al.
·
Developments in marketing science: proceedings of the Academy of Marketing Science
·
1
Exploring the relationship between corporate, internal and employer branding - an empirical study
2011
·
Carley Foster
, Khanyapuss Punjaisri
, et al.
·
Nottingham Trent University's Institutional Repository (Nottingham Trent Repository)
·
1
PDF
Work Atmosphere and Career Development: Impact on Employee Engagement and Retention in Gen Z Workforce in Thailand
2026
·
Khanyapuss Punjaisri
·
NIDA Case Research Journal
PDF
How Support and Communication Are Crucial to Franchisees’ Performance: a Coffee Shop Franchise Case in Thailand
2025
·
Sirisuhk Rakthin
, Khanyapuss Punjaisri
, et al.
PDF
Internal branding
2024
·
Khanyapuss Punjaisri
·
Edward Elgar Publishing eBooks
Corporate Brand Construal Types Scale
2021
·
Achilleas Boukis
, Khanyapuss Punjaisri
, et al.
·
PsycTESTS Dataset
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Works count:
34
Citation count:
2,450
H-index:
16
I10-index:
16
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