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Shunya Hamada

Observed names: HAMADA, Shunya, Hamada, Shunya, Shunya HAMADA
ORCID: 0000-0002-0216-9219
Observed ORCID: 0000-0002-0216-9219
OpenAlex ID: A5020794976
Current State of Regional Branding Using Mascot Characters: Media Strategy of Gunma Prefecture and the Branding Project of “Gunma-chan”
2023 · Shunya Hamada, Toshiko Nitta · Quarterly Journal of Marketing · 3
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Effect of gamification and effects of praise-seeking and rejection avoidance motivations: a moderated mediation analysis
2021 · Shunya HAMADA · Journal of Digital Games Research · 1
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Gamification in Marketing: An Empirical Study of Differences in User Psychology Among Services Using Gamification
2014 · Shunya Hamada, Yasunaga Wakabayashi · Institutional Repositories DataBase (IRDB) · 1
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Brand Building in the Music Festival “SPACE SHOWER SWEET LOVE SHOWER”: Three Value Transformations in Place Experience, Media Experience, and Relationship Value
2026 · Shunya Hamada · Quarterly Journal of Marketing
Intentionality of Purpose of Use of Gamified Learning Services and Intention to Continue Services: Focusing on the Need for Approval and Regulatory Focus Theory
2025 · Shunya HAMADA · Journal of Digital Games Research
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Works count: 7
Citation count: 5
H-index: 1
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