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Kirti Sharma

Emotions and consumer behaviour: A review and research agenda
2023 · Kirti Sharma, Sangeeta Trott, et al. · International Journal of Consumer Studies · 108
Enhancing Customer Targeting in E-Commerce and Digital Marketing through AI-Driven Personalization Strategies
2024 · Suyash Bhardwaj, Nirmesh Sharma, et al. · CRC Press eBooks · 41
Customer’s digital advocacy: the impact of reviews and influencers in building trust for tourism and hospitality services
2021 · Kirti Dutta, Kirti Sharma, et al. · Worldwide Hospitality and Tourism Themes · 34
Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation
2023 · Abhishek Behl, Shampy Kamboj, et al. · International Marketing Review · 31
Assessing the psychometric properties of cultural intelligence scale among Indian employees
2020 · Namita Ruparel, Rajneesh Choubisa, et al. · Current Psychology · 24
I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nation
2022 · Subhadip Roy, Kirti Sharma, et al. · International Journal of Retail & Distribution Management · 23
Book review: Tracy L. Tuten and Michael R. Solomon, Social Media Marketing
2018 · Kirti Sharma, Praval Kumar · Vision The Journal of Business Perspective · 23
Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration
2022 · Bodo B. Schlegelmilch, Kirti Sharma, et al. · International Marketing Review · 19
Plugged into the future: how immersive technologies are changing service experiences?
2025 · Ramzan Rafikbhai Sama, Tanushree Pande, et al. · Journal of Service Theory and Practice · 15
Sustainable practices in business operations - Merely a moral obligation of modern companies or a strategic asset for enhancing shareholders value
2025 · Ashutosh Dash, Amit Kumar Gupta, et al. · Journal of Environmental Management · 13
Impact of Social Media Marketing on Consumer Buying Behaviour
2020 · Kirti Sharma · International Journal for Research in Applied Science and Engineering Technology · 11
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Can Perceived Ease of Use Improve M-Commerce Adoption? Role of Mobile Network Service Quality
2022 · Kirti Sharma, Pankaj Madan · International Journal of Online Marketing · 10
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Promoting sustainable mobility: A multi-theoretical exploration of attitude-behavior dynamics and consumption value in electric vehicle adoption in India
2025 · Amit Kumar Gupta, Ashutosh Dash, et al. · Energy Strategy Reviews · 9
Influence of mobile network service quality on M-commerce adoption: a research model
2019 · Kirti Sharma, Pankaj Madan · International Journal of Business Innovation and Research · 9
Factors Influencing Choice of a Life Insurance Company
2009 · Ajay Suneja, Kirti Sharma · LBS Journal of Management & Research · 7
Navigating illness in a virtual world: the role of immersive technology across chronic care continuum – A scoping review
2026 · Ramakrishna Dantu, Mohammad Murad, et al. · International Journal of Medical Informatics · 3
Delineate Omnichannel Retailer and Consumer Engagement on Social Networks
2022 · Tania Mittal, Pankaj Madan, et al. · Advances in electronic commerce (AEC) book series/Advances in electronic commerce series · 2
Climate transparency under the lens: determinants of environmental disclosures in Indian banking
2026 · Jyoti Singh, Meena Bhatia, et al. · Social Responsibility Journal · 1
Metaverse-Driven Advances in Immersive VR Experiences for Behaviour Analysis and Skill Development
2024 · Nidhi Gupta, Kirti Sharma, et al. · Advances in e-business research series · 1
Location-Based Green Banking Initiatives: A Review in HDFC and ICICI Banks of India
2023 · Reena Rani, Kirti Sharma, et al. · Advances in marketing, customer relationship management, and e-services book series · 1
It's Too Friendly!! Acceptance of Social Media Platforms in the Virtual World
2023 · Kirti Sharma, Tania Mittal, et al. · Advances in finance, accounting, and economics book series · 1
Systematic Literature Review on Importance of Limited Resource Model in Health-oriented Behaviours
2021 · Astha Gupta, Kirti Sharma, et al. · Vision The Journal of Business Perspective · 1
Empirical study of factors affecting the value of telecom services: exploring telecom services value model
2014 · Kirti Sharma · Our Economy Journal of Contemporary Issues in Economics and Business · 1
Pre-purchase behaviour regarding Life Insurance Products
2009 · Ajay Suneja, Kirti Sharma · JIMS8M The Journal of Indian Management & Strategy · 1
AI and the Digital Media Revolution: Public Relations, Crisis Management, and Journalism
2026 · Dhananjay Abhilash Bhagat, Amit Kishor Dhage, et al. · Advances in computational intelligence and robotics book series
Works count: 38
Citation count: 389
H-index: 11
I10-index: 12
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