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Raji Ridwan Adetunji

Observed names: Raji, Ridwan Adetunji, Ridwan A. Raji, Ridwan Adetunji Raji, Ridwan Raji
Institution: Zayed University
ORCID: 0000-0003-2637-8805
Observed ORCID: 0000-0003-2637-8805
OpenAlex ID: A5020956220
Social Media Marketing Communication and Consumer-Based Brand Equity: An Account of Automotive Brands in Malaysia
2018 · Universiti Utara Malaysia, Raji Ridwan Adetunji, et al. · Jurnal Komunikasi Malaysian Journal of Communication · 67
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Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?
2019 · Ridwan Adetunji Raji, Sabrina Mohd Rashid, et al. · Journal of Promotion Management · 62
Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry
2018 · Ridwan Adetunji Raji, Sabrina Mohd Rashid, et al. · Journal of Marketing Communications · 60
An Examination of the Effects of Service Quality and Customer Satisfaction on Customer Loyalty in the Hotel Industry
2019 · Joko Sadoso Priyo, Bahtiar Mohamad, et al. · 48
A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis
2022 · Bahtiar Mohamad, Raji Ridwan Adetunji, et al. · JAS (Journal of ASEAN Studies) · 33
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User-Generated Contents in Facebook, Functional and Hedonic Brand Image and Purchase Intention
2017 · Raji Ridwan Adetunji, Mohd Rashid Sabrina, et al. · SHS Web of Conferences · 16
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The Effectiveness of Integrated Advertisement Message Strategy in Developing Audience-Based Brand Equity
2014 · Raji Ridwan Adetunji, Shahrina Md Nordin, et al. · Global business and management research · 13
Understanding religious influence through elevation on green advertising effectiveness among Muslims: an examination from the UAE and the USA
2023 · Kang Li, Ridwan Raji, et al. · Asian Journal of Communication · 8
Understanding Non-Verbal Communication across Cultures: A Symbolic Interactionism Approach
2012 · Raji Ridwan Adetunji, Koh Phei Sze · SSRN Electronic Journal · 7
The Implementation of Integrated Marketing Communication (IMC) Principles in Branding and Advertising: A Conceptual Exploration
2014 · Raji Ridwan Adetunji, Shahrina Md Nordin, et al. · Journals & Books Hosting (International Knowledge Sharing Platform) · 4
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Assessing Validity And Internal Consistency Of The Social Media Marketing Communication Measurement Scales
2018 · Raji Ridwan Adetunji, Sabrina Mohd Rashid, et al. · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · 3
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The Role of Cultural Elements on Advertisement Reception: Case Study of Malaysians
2012 · Raji Ridwan Adetunji, Saudat Salah Abdulbaqi · SSRN Electronic Journal · 2
Integrated Advertisement Message Strategy: A Tactical Implementation of Imc in Advertisement Discourse
2011 · Raji Ridwan Adetunji, Dr Shahrina Md Nordin, et al. · Indian Journal Of Applied Research · 2
Brand Equity and Credibility Sustaining FMCG Purchase Decisions Through the Enduring COVID-19 Turbulence in Malaysia
2024 · Chan, Tak Jie, Mu, Yu, et al. · Journal of Logistics Informatics and Service Science · 1
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The Role of e-communication in WAMY's External Effective Organizational Communication
2012 · Sulaiman Nasir Al Jamaan, Raji Ridwan Adetunji · SSRN Electronic Journal · 1
Assessing Audiences’ Satisfaction of Advertising Digital-Billboard: A U & G Theoretical Perspective
2012 · Raji Ridwan Adetunji, Siti Syamsul Nurin Mohmad Yazam · SSRN Electronic Journal · 1
Systematic review of the influence of environmental communication on pro-environmental behavior from digital and social media contexts
2026 · Ridwan A. Raji, Bahtiar Mohammad, et al. · Discover Sustainability
Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media
2018 · Raji Ridwan Adetunji, Sabrina Mohd Rashid, et al. · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)
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The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
2018 · Raji Ridwan Adetunji · UUM Electronic Theses and Dissertation [eTheses] (Northern University of Malaysia)
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Validity and reliability of automotive consumer-basedbrand equity and consumer response measurement scales
2017 · Raji Ridwan Adetunji, Sabrina Mohd Rashid, et al. · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)
Effect of a Community-based Participatory Education Programme on Participants’ Knowledge of and Attitude to Human Trafficking in Oyo and Osun States, Nigeria
2015 · Raji Ridwan Adetunji
Folksonomies as an Adoptable Development of Library's Web OPAC: A Conceptual Discourse
2012 · Adebambo Hameed Olusegun, Akanmu Semiu Ayobami, et al. · SSRN Electronic Journal
The Acceptance Design Model for Evaluating the Adoption of Folksonomies in UUM Library WEB OPAC
2012 · Akanmu Semiu Ayobami, Adebambo Hameed Olusegun, et al. · SSRN Electronic Journal
Enhancing UUM Library WEB OPAC with Folksonomies
2012 · Raji Ridwan Adetunji, Adebambo Hameed Olusegun, et al. · SSRN Electronic Journal
Works count: 24
Citation count: 328
H-index: 8
I10-index: 7
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