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Marco Lerro
Institution:
University of Sannio
Observed institutions:
University of Sannio,
University of Naples Federico II
ORCID:
0000-0003-3560-902X
Observed ORCID:
0000-0003-3560-902X
OpenAlex ID:
A5021454974
One size does (obviously not) fit all: Using product attributes for wine market segmentation
2017
·
Eugenio Pomarici
, Marco Lerro
, et al.
·
Wine Economics and Policy
·
115
PDF
Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry
2019
·
Marco Lerro
, Maria Raimondo
, et al.
·
Sustainability
·
88
PDF
Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis
2020
·
Marcello Stanco
, Marco Lerro
, et al.
·
Sustainability
·
85
PDF
Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling
2020
·
Marco Lerro
, Giuseppe Marotta
, et al.
·
Agricultural and Food Economics
·
76
PDF
Do consumers like food product innovation? An analysis of willingness to pay for innovative food attributes
2019
·
Concetta Nazzaro
, Marco Lerro
, et al.
·
British Food Journal
·
73
Consumers' heterogeneous preferences for corporate social responsibility in the food industry
2018
·
Marco Lerro
, Riccardo Vecchio
, et al.
·
Corporate Social Responsibility and Environmental Management
·
70
From Claims to Choices: How Health Information Shapes Consumer Decisions in the Functional Food Market
2025
·
Concetta Nazzaro
, Anna Uliano
, et al.
·
Foods
·
48
Sustainable Collective Innovation in the Agri-Food Value Chain: The Case of the “Aureo” Wheat Supply Chain
2020
·
Marcello Stanco
, Concetta Nazzaro
, et al.
·
Sustainability
·
41
PDF
Consumers’ and farmers’ characteristics in short food supply chains: an exploratory analysis
2019
·
Marcello Stanco
, Marco Lerro
, et al.
·
Studies in Agricultural Economics
·
41
PDF
Natural versus enriched food: Evidence from a laboratory experiment with chewing gum
2019
·
Francesco Caracciolo
, Riccardo Vecchio
, et al.
·
Food Research International
·
39
Assessing parental traits affecting children’s food habits: an analysis of the determinants of responsible consumption
2018
·
Concetta Nazzaro
, Marco Lerro
, et al.
·
Agricultural and Food Economics
·
38
PDF
The growing (good) bubbles: insights into US consumers of sparkling wine
2019
·
Marco Lerro
, Riccardo Vecchio
, et al.
·
British Food Journal
·
37
Consumers’ Preferences for and Perception of CSR Initiatives in the Wine Sector
2020
·
Marcello Stanco
, Marco Lerro
·
Sustainability
·
33
PDF
Consumer's Side of Corporate Social Responsibility: A Nonhypothetical Study
2018
·
Marco Lerro
, Francesco Caracciolo
, et al.
·
Journal of Consumer Affairs
·
32
The effect of moderating variables on consumer preferences for sustainable wines
2021
·
Marco Lerro
, Ching-Hua Yeh
, et al.
·
Food Quality and Preference
·
25
Collective smart innovations and corporate governance models in Italian wine cooperatives: the opportunities of the farm-to-fork strategy
2022
·
Concetta Nazzaro
, Marcello Stanco
, et al.
·
The International Food and Agribusiness Management Review
·
24
PDF
How Does Corporate Social Responsibility in the Food Industry Matter
2015
·
Alessia Lombardi
, Francesco Caracciolo
, et al.
·
New Medit
·
21
Perception is not reality: Uncovering the adherence to the Mediterranean diet
2024
·
Anna Uliano
, Marcello Stanco
, et al.
·
Journal of Agriculture and Food Research
·
10
Has transformation of food systems reached an impasse? Considerations on the role of agri-food research
2024
·
Gianluca Brunori
, Matteo Carzedda
, et al.
·
Agricultural and Food Economics
·
7
PDF
Evaluating citizen-consumers' attitude toward high social content products: the case of social farming
2021
·
Anna Uliano
, Marcello Stanco
, et al.
·
British Food Journal
·
6
Generational Preferences and Willingness to Pay for Antioxidant-Rich Pomegranates: Insights into Consumer Behavior and Market Potential
2025
·
Anna Uliano
, Marco Lerro
·
Agriculture
·
5
PDF
Correction: Has transformation of food systems reached an impasse? Considerations on the role of agri-food research
2024
·
Gianluca Brunori
, Matteo Carzedda
, et al.
·
Agricultural and Food Economics
·
2
PDF
Consumers willingness to pay for Corporate Social Responsibility
2014
·
Alessia Lombardi
, Marco Lerro
, et al.
·
1
Consumers’ Adherence to Mediterranean Diet to Revamp Italian Inner Areas
2024
·
Anna Uliano
, Concetta Nazzaro
, et al.
·
Springer proceedings in business and economics
Consumer Preferences and WTP for Functional Snack Bars: Do Nutritional Information and Health Consciousness Matter? An Experimental Auction Approach in Italy
2024
·
Concetta Nazzaro
, Anna Uliano
, et al.
·
SSRN Electronic Journal
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Works count:
27
Citation count:
917
H-index:
17
I10-index:
18
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