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Adam C. Merkle
Observed name:
Adam Merkle
Institution:
University of Tampa
Observed institutions:
University of South Alabama,
University of Tampa
ORCID:
0000-0003-0304-1804
Observed ORCID:
0000-0003-0304-1804
OpenAlex ID:
A5021632940
Essentials of Business Research Methods
2023
·
Joe Hair Jr.
, Michael Page
, et al.
·
Routledge eBooks
·
461
Evaluating E-Book Effectiveness and the Impact on Student Engagement
2021
·
Adam C. Merkle
, Linda K. Ferrell
, et al.
·
Journal of Marketing Education
·
48
Self-Efficacy, Locus of Control and Engagement as Determinants of Grades in a Principles of Marketing Class
2020
·
Chris Hopkins
, O. C. Ferrell
, et al.
·
Marketing Education Review
·
28
An examination of pro-stakeholder unethical behavior in the sales ethics subculture
2020
·
Adam C. Merkle
, Joe F. Hair
, et al.
·
The Journal of Marketing Theory and Practice
·
24
Item level correction: detecting, removing, and reporting common methods variance
2025
·
Adam C. Merkle
·
Journal of Marketing Analytics
·
17
Exploring the components of brand equity amid declining ticket sales in Major League Baseball
2020
·
Adam C. Merkle
, Catherine Hessick
, et al.
·
Journal of Marketing Analytics
·
10
PDF
Ethics in Business Research
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
·
4
Do gritty salespersons mitigate relationship damage in unethical sales subcultures?
2025
·
Adam C. Merkle
, Louis J. Zmich
, et al.
·
The Journal of Marketing Theory and Practice
·
3
Examining Relationships Using Correlation and Regression
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
·
1
Overview of the Research Process
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
·
1
That new AR is sick! Advertising and research implications for the emerging field of augmented reality marketing
2026
·
Adam C. Merkle
, Matt C. Howard
·
International Journal of Technology Marketing
Business Research for the Twenty-First Century
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
Basic Data Analysis for Quantitative Research
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
Testing Hypotheses in Quantitative Research
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
Defining the Research Problem and Reviewing the Literature
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
The Nature and Sources of Secondary Business Data
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
Basic Data Analysis for Qualitative Research
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
Sampling Approaches and Considerations
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
Reporting and Presenting Research
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
Conceptualization and Research Design
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
Methods of Collecting Primary Data
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
Questionnaire Design
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
Other Multivariate Techniques
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
Measurement and Scaling
2023
·
Joe F. Hair
, Michael Page
, et al.
·
Routledge eBooks
You Feed Me and I’ll Feed You: Exploring the Relationship Between Sales Activity and Organizational Social Media Marketing Culture: An Abstract
2022
·
Adam C. Merkle
·
Developments in marketing science: proceedings of the Academy of Marketing Science
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Works count:
27
Citation count:
597
H-index:
6
I10-index:
6
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