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Author

Reason Masengu

Observed names: Dr Reason Masengu, Dr. Masengu Reason, Dr. Reason Masengu, Dr.Reason Masengu, Masengu Reason, Masengu, Reason, Masengu, Reason 1982-, Reason Masengu,, Reason, Masengu
Institution: Middle East College
Observed institutions: Middle East College, University of the Free State, Modern College of Business and Science, University of Technology and Applied Sciences, Muscat, Manicaland State University of Applied Sciences, University of Technology and Applied Sciences, Midlands State University
ORCID: 0000-0002-6200-9524
Observed ORCID: 0000-0002-6200-9524
OpenAlex ID: A5021733754
The impact of social media branding and technology adoption on green tourism: the role of tourist behavior as a mediator in developing countries post-COVID-19—context of Zimbabwe
2023 · Option Takunda Chiwaridzo, Reason Masengu · Future Business Journal · 22
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Knowledge and skills gap of graduates entry-level: perception of logistics and supply chain managers in Oman
2023 · Nasser Al Harrasi, Mohamed Salah El Din, et al. · Higher Education Skills and Work-based Learning · 12
Artificial intelligence (AI) and Machine Learning (ML)
2024 · Chenjerai Muchenje, Edwill Mtengwa, et al. · Advances in marketing, customer relationship management, and e-services book series · 10
Sustainable food traceability: a comprehensive model for enhancing safety and resilience in the supply chain in the Oman food industry
2025 · Reason Masengu, Jouhara Sultan Al Habsi, et al. · Future Business Journal · 8
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E-readiness of the sultanate of Oman’s ports in improving logistics and supply chain global competitiveness
2024 · Reason Masengu, Benson Ruzive, et al. · Cogent Social Sciences · 7
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The influence of technology adoption and social media branding on green tourism in Zimbabwe: exploring the intermediary role of tourists’ behaviour
2024 · Option Takunda Chiwaridzo, Reason Masengu · Journal of African Business · 7
Technology adoption meets green tourism supply chain management for sustainability of small and medium-sized tourism enterprises: A lesson from Zimbabwe
2023 · Option Takunda Chiwaridzo, Reason Masengu · African Journal of Science Technology Innovation and Development · 7
Driving Circular Economy Through Sustainable Supply Chain Management
2023 · Benson Ruzive, Reason Masengu, et al. · Advances in finance, accounting, and economics book series · 7
AI Voice Assistant for Smartphones With NLP Techniques
2024 · Fungai Jacqueline Kiwa, Martin Muduva, et al. · Advances in marketing, customer relationship management, and e-services book series · 6
The Role of Supply Chain Control Towers in Facilitating Sustainable Supply Chain Management Practices
2023 · Mohamed Salah El Din, Reason Masengu, et al. · Advances in marketing, customer relationship management, and e-services book series · 6
Effect of green supply chain management practices and operational performance on sustainable competitive advantage
2024 · Charles Tsikada, Shahid Imran, et al. · Brazilian Journal of Development · 5
Rebuilding sustainable green tourism supply chain through technology adoption and social media branding in Zimbabwe post-COVID-19.
2024 · Option Takunda Chiwaridzo, Reason Masengu · Environment Development and Sustainability · 5
Fair Trade and Ethical Sourcing in Agriculture
2024 · Mohamed Salah El Din, Masengu Reason · Practice, progress, and proficiency in sustainability · 5
The Impact of Working Conditions on Academic Staff Turnover at Africa University, Mutare, Zimbabwe
2016 · Stanislas Bigirimana, Esnath Ntombizodwa Sibanda, et al. · Asian Journal of Social Sciences and Management Studies · 5
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Environment attitudes and social influence of sustainable practices: a study on consumer behaviour in Zimbabwe
2025 · Reason Masengu, Patson Chawuruka, et al. · Future Business Journal · 4
Leveraging predictive analytics to enhance food safety risk management in supply chains: A conceptual framework
2025 · Reason Masengu, Chenjerai Muchenje, et al. · Journal of Infrastructure Policy and Development · 4
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Leveraging Artificial Intelligence to Detect Counterfeit Luxury Products
2024 · Rahma Hamed Alhosni, Reason Masengu, et al. · Advances in marketing, customer relationship management, and e-services book series · 4
Driving Business Sustainability Through Effective Marketing Leveraging on Artificial Intelligence
2024 · Edwill Mtengwa, Chenjerai Muchenje, et al. · Advances in marketing, customer relationship management, and e-services book series · 4
Effectiveness of food quality and safety management systems in Oman’s food supply chain
2024 · Reason Masengu, Mohamed El Din, et al. · Research Square · 4
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E-Learning quality assurance is an act of symbolic control in Higher Education Institutions (HEIs)
2023 · Reason Masengu, Chenjerai Muchenje, et al. · SHS Web of Conferences · 4
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Unpacking the Effect of Social Media Infodemic on Consumers’ Panic Banking Behaviour during the Covid-19 Pandemic. Evidence from the Banking Sector in Oman
2022 · Reason Masengu, Wael AL Raouyashadi, et al. · European Journal of Business Management and Research · 4
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The Contribution of the International Coffee Agreement (ICA) to the Development of Export Markets for Small Scale Coffee Farmers in Manicaland, Zimbabwe
2015 · Stanislas Bigirimana, Reason Masengu · World Journal of Business and Management · 4
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Security and Privacy Challenges in Digital Marketing
2024 · Sinothando Tshuma, Reason Masengu, et al. · Advances in marketing, customer relationship management, and e-services book series · 3
Sustainable Agriculture Development and Rural Transformation in Zimbabwe
2023 · Jabulani Garwi, Reason Masengu · CABI eBooks · 3
Social Media Marketing Challenges and New Directions Post COVID-19
2023 · Reason Masengu, Benson Ruzive, et al. · Advances in marketing, customer relationship management, and e-services book series · 3
Works count: 78
Citation count: 176
H-index: 7
I10-index: 3
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