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Author

Maria Murto

Observed names: Murto Maria, Murto, Maria
ORCID: 0009-0000-2694-7786
Observed ORCID: 0009-0000-2694-7786
OpenAlex ID: A5022232975
Emotional elements as part of the digital tourism experience
2023 · Johanna Heinonen, Maria Murto · International Conference on Tourism Research · 12
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Gamification and Innovation Acceptance Among Finnish DMOs - Case King’s Road
2023 · Minna Ahlstén, Johanna Heinonen, et al. · Springer proceedings in business and economics · 6
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Transformative Communication on Webpages from the Eudaimonic Perspective
2024 · Johanna Heinonen, Jade Myburgh, et al. · Springer proceedings in business and economics · 4
Managing Digital Visibility in AI-Mediated Discovery: The Technical-Semantic Readiness Gap in Event Marketing
2026 · Heinonen Johanna, Murto Maria, et al. · Springer proceedings in business and economics
Enhancing Event Quality Through Mystery Shopping: Integrating Theoretical and Practical Perspectives
2025 · Johanna Heinonen, Maria Murto · International Conference on Tourism Research
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Gamification Is SH*T: Or Is It?
2025 · Minna Ahlstén, Maria Murto · Springer proceedings in business and economics
Digital Tourism Marketing as a Potential Catalyst for Transformative Experiences
2025 · Maria Murto, Minna Ahlstén, et al. · Springer proceedings in business and economics
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Engaging Students in Event Quality Enhancement: Experiences and Lessons From a Mystery Shopping Pilot
2024 · Maria Murto, Jarkko Kääriäinen, et al. · ICERI proceedings
Äänet ja musiikki tunteiden aiheuttajana digitaalisissa matkailumarkkinointimateriaaleissa – kokeellinen tutkimus
2024 · Murto, Maria · UEF eRepo (University of Eastern Finland)
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Works count: 9
Citation count: 22
H-index: 3
I10-index: 1
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