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Rajesh Kumar Srivastava

Observed names: Dr. R. K. Srivastava, Dr. R.K. Srivastava, Dr.R.K. Srivastava, R K Srivastava, R. K. Srivastava, R.K. Srivastava, Rajesh K. Srivastava, Rajesh Srivastava
ORCID: 0000-0002-7221-9912
Observed ORCID: 0000-0002-7221-9912
OpenAlex ID: A5022353042
Predicting the intention to use mobile banking in India
2018 · Sindhu Singh, R.K. Srivastava · International Journal of Bank Marketing · 344
Understanding the intention to use mobile banking by existing online banking customers: an empirical study
2020 · Sindhu Singh, R. K. Srivastava · Journal of Financial Services Marketing · 214
Changing retail scene in India
2008 · R.K. Srivastava · International Journal of Retail & Distribution Management · 122
Customer's Perception on Usage of Internet Banking
2008 · Rajesh Kumar Srivastava · DOAJ (DOAJ: Directory of Open Access Journals) · 42
Factors Influencing the Adoption of Mobile Banking in India
2014 · Sindhu Singh, R. K. Srivastava · International Journal of E-Services and Mobile Applications · 36
Effects of relationalism and readiness on EDI collaboration and outcomes
1999 · Terence L. Holmes, Rajesh Srivastava · Journal of Business and Industrial Marketing · 27
Some aesthetic considerations for over the-counter (OTC) pharmaceutical products
2010 · R.K. Srivastava, Aarti T. More · International Journal of Biotechnology · 17
The Role of Trust and Technology Acceptance Model(TAM) on Customer Acceptance of Mobile Banking
2013 · R. K. Srivastava, Sindhu Singh, et al. · International Journal of Asian Business and Information Management · 14
Artificial intelligence and consumer behaviour on social media: A study of personalization, trust, and privacy
2025 · Rajesh Kumar Srivastava, Vijayashri Gurme · Measurement Digitalization · 11
Will music with or without fragrance in retail stores increase consumer purchase behaviour in emerging markets?
2022 · Rajesh Srivastava · International Journal of Emerging Markets · 11
How Indian Pharmaceutical Companies Are Building Global Brands: The Case of the Himalaya Herbal Brand
2016 · Rajesh Srivastava · Thunderbird International Business Review · 6
Study on the impact of COVID‐19 on the purchase and mental behaviour of Indian consumers during lockdown
2022 · Rajesh K. Srivastava, Sandeep Bhanot · International Social Science Journal · 5
Valuation in Merger Process
2016 · Sangeeta Sanjeev Pandit, Rajesh Kumar Srivastava · SSRN Electronic Journal · 5
Effect of Cross Culture on Ethical Behavior of Y Generation-MBA Students - Is it Changing? A Three Nation Study (Emerging and Developed)
2012 · Rajesh Srivastava · Research Journal of Business Management · 5
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How experiential marketing can be used to build brands - a case study of two specialty stores
2008 · Rajesh Kumar Srivastava · DOAJ (DOAJ: Directory of Open Access Journals) · 4
Happy customers means more business – a comparative study of a global food chain in the COVID-19 endemic era
2023 · Rajesh Kumar Srivastava · British Food Journal · 3
Will multiple endorsements communication strategy by a celebrity work in educated consumer segment?
2011 · Rajesh Kumar Srivastava · DOAJ (DOAJ: Directory of Open Access Journals) · 3
Impact of Future Trends on Marketing Strategy
2011 · Dr.R.K. Srivastava, S.T. Sakunke · 3
From Legacy to Loyalty: Investigating Gen Z's Behavior Toward Inherited Brands
2025 · Rajesh Kumar Srivastava · International Journal of Consumer Studies · 2
Impact of Corona virus (Covid-19) and application of astrological prediction on social marketing approach in building brands in India and USA
2020 · Rajesh Kumar Srivastava · Research Journal of Social Science & Management · 2
How many patients are aware and manage self in diabetic capital of the world? Study of diabetes awareness in India
2015 · R.K. Srivastava · International Journal of Behavioural and Healthcare Research · 2
A study on the usage of technology-based payment among Pop and Mom retail store owners and consumers in emerging markets
2024 · R. K. Srivastava · Asian Journal of Technology Innovation · 1
Exploring the Factors associated with Employees’ Intention to Use e- Government services in India
2018 · Jaya Iyer, R.K. Srivastava · Journal of Applied Business and Economics · 1
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A Study on Effectiveness of Product Placement in Diverse Media
2018 · Shailaja Mantha, Dr. R.K. Srivastava, et al. · 1
Factors Influencing Organisational Effectiveness in the Educational Sector
2017 · Shefali Pandya, Rajesh Kumar Srivastava · Open Access Publishing Group - European Journal of Education Studies · 1
Works count: 38
Citation count: 885
H-index: 10
I10-index: 10
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