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Georgios T. HALKIAS
Observed names:
GEORGIOS HALKIAS,
Georgios Halkias,
Georgios T. Halkias,
Halkias, Georgios
Institution:
Copenhagen Business School
Observed institutions:
Vienna University of Economics and Business,
University of Vienna,
Copenhagen Business School,
University of Oxford,
Technical University of Munich,
Athens University of Economics and Business,
University of Hong Kong,
Ruhr University Bochum
show all 8
ORCID:
0000-0002-4119-9808
Observed ORCID:
0000-0002-4119-9808
OpenAlex ID:
A5022560064
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
2016
·
Georgios Halkias
, Vasileios Davvetas
, et al.
·
Journal of Business Research
·
214
Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model
2017
·
Adamantios Diamantopoulos
, Arnd Florack
, et al.
·
Journal of International Business Studies
·
103
Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach
2020
·
Georgios Halkias
, Adamantios Diamantopoulos
·
International Journal of Research in Marketing
·
102
PDF
Global and local brand stereotypes: formation, content transfer, and impact
2019
·
Vasileios Davvetas
, Georgios Halkias
·
International Marketing Review
·
101
Mental representation of brands: a schema-based approach to consumers’ organization of market knowledge
2015
·
Georgios Halkias
·
Journal of Product & Brand Management
·
89
The Degree of Ad–Brand Incongruity and the Distinction Between Schema-Driven and Stimulus-Driven Attitudes
2014
·
Georgios Halkias
, Flora Kokkinaki
·
Journal of Advertising
·
84
Repetitive Religious Chanting Modulates the Late-Stage Brain Response to Fear- and Stress-Provoking Pictures
2017
·
Junling Gao
, Jicong Fan
, et al.
·
Frontiers in Psychology
·
54
PDF
When the Greeks Converted the Buddha: Asymmetrical Transfers of Knowledge in Indo-Greek Cultures
2013
·
Georgios T. Halkias
·
BRILL eBooks
·
54
Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity
2017
·
Georgios Halkias
, Milena Micevski
, et al.
·
Journal of Business Research
·
39
PDF
One color fits all: product category color norms and (a)typical package colors
2019
·
Marion Garaus
, Georgios Halkias
·
Review of Managerial Science
·
38
PDF
Increasing advertising effectiveness through incongruity-based tactics: The moderating role of consumer involvement
2011
·
Georgios Halkias
, Flora Kokkinaki
·
Journal of Marketing Communications
·
36
Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences
2018
·
Milena Micevski
, Georgios Halkias
, et al.
·
Journal of Business Research
·
31
Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising
2016
·
Georgios Halkias
, Flora Kokkinaki
·
International Journal of Advertising
·
29
The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework
2021
·
David Bourdin
, Georgios Halkias
, et al.
·
Journal of Business Research
·
25
PDF
How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach
2020
·
Nina Michaelidou
, Milena Micevski
, et al.
·
International Marketing Review
·
17
PDF
How Schema Incongruity Influences Consumer Responses: Exploring the Degree of Incongruity For Different Sources of Discrepancy
2011
·
Georgios Halkias
, Flora Kokkinaki
·
ACR European Advances
·
13
Tibetan buddhism registered : A catalogue from the Imperial Court of 'Phang Thang
2004
·
Georgios Halkias
·
The HKU Scholars Hub (University of Hong Kong)
·
12
Warmth and competence perceptions of key protagonists are associated with containment measures during the COVID-19 pandemic: Evidence from 35 countries
2022
·
Maria-Therese Friehs
, Patrick F. Kotzur
, et al.
·
Scientific Reports
·
10
PDF
Made by her vs. him: Gender influences in product preferences and the role of individual action efficacy in restoring social equalities
2022
·
Benedikt Schnurr
, Georgios Halkias
·
Journal of Consumer Psychology
·
8
PDF
The Self-immolation of Kalanos and other Luminous Encounters Among Greeks and Indian Buddhists in the Hellenistic World
2015
·
Georgios Halkias
·
The HKU Scholars Hub (University of Hong Kong)
·
8
Luminous Bliss: A Religious History of Pure Land Literature in Tibet
2012
·
Georgios Halkias
·
Project Muse (Johns Hopkins University)
·
8
Contemporary Visions in Tibetan Studies : Proceedings of the First International Seminar of Young Tibetologists
2009
·
Brandon Dotson
, K. K. Gurung
, et al.
·
The HKU Scholars Hub (University of Hong Kong)
·
8
The Mirror and the Palimpsest: The Myth of Buddhist Kingship in Imperial Tibet
2016
·
Georgios T. Halkias
·
BRILL eBooks
·
4
The Enlightened Sovereign
2013
·
Georgios T. Halkias
·
4
Pure-Lands and other Visions in Seventeenth-Century Tibet: A Gnam chos sādhana for the Pure-land Sukhāvatī Revealed in 1658 by Gnam chos Mi ‘gyur rdo rje (1645-1667)
2006
·
Georgios Halkias
·
BRILL eBooks
·
4
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Works count:
125
Citation count:
1,110
H-index:
15
I10-index:
18
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