Get started
Author

Krishanu Rakshit

Observed name: Rakshit, Krishanu
ORCID: 0000-0001-9129-2384
Observed ORCID: 0000-0001-9129-2384
OpenAlex ID: A5022793761
Digital technology-enabled transformative consumer responsibilisation: a case study
2021 · Shalini Parth, Bhupesh Manoharan, et al. · European Journal of Marketing · 69
Hybrid organization deconstructed: A bibliographic investigation into the origins, development, and future of the research domain
2022 · Pradeep Kumar Hota, Bhupesh Manoharan, et al. · International Journal of Management Reviews · 47
PDF
Going cashless: Change in institutional logic and consumption practices in the face of institutional disruption
2020 · Sudhanshu Shekhar, Bhupesh Manoharan, et al. · Journal of Business Research · 36
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
2018 · Vaishnavi Tunuguntla, Preetam Basu, et al. · European Journal of Operational Research · 32
Exploring the antecedents for hospitality reviewers’ trustworthiness and its impact on business patronage
2023 · Swagato Chatterjee, Krishanu Rakshit, et al. · International Journal of Hospitality Management · 17
Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords
2022 · Vaishnavi Tunuguntla, Krishanu Rakshit, et al. · European Journal of Operational Research · 12
PDF
Sponsored search advertising and inventory replenishment: a decision support framework for an online retailer
2024 · Vaishnavi Tunuguntla, Preetam Basu, et al. · Annals of Operations Research · 4
PDF
Attribute ratings and their impact on attraction and compromise effects
2024 · Pronobesh Banerjee, Krishanu Rakshit, et al. · Marketing Letters · 4
PDF
Consumer Uncertainty and Pack Size
2014 · Subhashish Gupta, Srinivas Prakhya, et al. · SSRN Electronic Journal · 1
The Rise of Virtual Influencer Marketing: A Systematic Literature Review
2025 · Walid Bernaki, Krishanu Rakshit · Lecture notes in networks and systems
The essential–expendable paradox: Moral distancing and the biopolitics of crisis
2025 · Saurabh Shinde, Anushka, et al. · Journal of Business Research
Introducing Survival Anxiety in Organizations: Positive Deviance in the Spotlight
2024 · Anwesha Banerjee, Himadri Roy Chaudhuri, et al. · SSRN Electronic Journal
Vernacular Media: Case for Narrative Objects
2023 · Rakshit, Krishanu, Shinde, Saurabh · HAL
Maybe I will pay that Little Extra for the Large One: Quantity Surcharges and Uncertain Consumption
2021 · Krishanu Rakshit, Prasenjit Mandal, et al. · SSRN Electronic Journal
Sustainability! Over My Dead Body? - Bridging Institutional Voids through a Responsible Innovation
2020 · Bhupesh Manoharan, Akshay Narayanan, et al. · SSRN Electronic Journal
Kawaii Women- Empowered, Or, Entrapped?
2020 · Aparna Kansal, Krishanu Rakshit · ACR North American Advances
Collaborative Consumption in a Subsistence Marketplace
2020 · Bhupesh Manoharan, Krishanu Rakshit · ACR North American Advances
Contesting Stigma in the Online Space: an Institutional Perspective
2020 · Bhupesh Manoharan, Krishanu Rakshit · ACR North American Advances
Optimal Assortment and Pricing Decisions for Vertically Differentiated Products
2020 · Mrinmay Deb, Krishanu Rakshit, et al. · SSRN Electronic Journal
Sustainability! Over My Dead Body? - Enabling Institutional Logic Change by Bridging Complementary Institutional Voids
2019 · Bhupesh Manoharan, Akshay Narayanan, et al. · Academy of Management global proceedings
Sustainability vs. dignity in death: Tackling grand challenges through consumer responsibilization and responsible innovation
2019 · M. Bhupesh, A. Narayanan, et al.
Combating ‘fake news’ - Consumption practices drive institutional logic change
2019 · Bhupesh Manoharan, A. Narayanan, et al.
Patanjali Ayurved- the Guru and the Myth-Making
2017 · Bhupesh Manoharan, Krishanu Rakshit · ACR Latin American Advances
Quantity Surcharges for Consumers with Consumption Uncertainties
2015 · Krishanu Rakshit, Subhasish Gupta, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Service logistics and the evolving competitive landscape: A case study of the Indian IT services industry
2008 · Jari Kettunen, Krishanu Rakshit, et al.
Works count: 27
Citation count: 222
H-index: 6
I10-index: 6
Year
Topic
Type