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Author

Sarah G. Moore

Observed names: Moore, Sarah, Sarah G Moore, Sarah Moore
ORCID: 0000-0002-8832-1444
Observed ORCID: 0000-0002-8832-1444
OpenAlex ID: A5022899856
Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions
2015 · Sarah G. Moore · Journal of Consumer Research · 215
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions
2018 · Grant Packard, Sarah G. Moore, et al. · Journal of Marketing Research · 180
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Some Things Are Better Left Unsaid: How Word of Mouth Influences the Storyteller
2012 · Sarah G. Moore · Journal of Consumer Research · 176
How online word‐of‐mouth impacts receivers
2019 · Sarah G. Moore, Katherine C. Lafreniere · Consumer Psychology Review · 104
Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others
2018 · Eugenia C Wu, Sarah G Moore, et al. · Journal of Consumer Research · 102
Just do it! Why committed consumers react negatively to assertive ads
2017 · Yael Zemack‐Rugar, Sarah G. Moore, et al. · Journal of Consumer Psychology · 93
Coping with condom embarrassment
2005 · Sarah G. Moore, Darren W. Dahl, et al. · Psychology Health & Medicine · 82
Improving How Clinicians Communicate With Patients: An Integrative Review and Framework
2023 · Tracey S. Danaher, Leonard L. Berry, et al. · Journal of Service Research · 69
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Should we ask our children about sex, drugs and rock & roll? Potentially harmful effects of asking questions about risky behaviors
2008 · Gavan J. Fitzsimons, Sarah G. Moore · Journal of Consumer Psychology · 68
Making word-of-mouth impactful: Why consumers react more to WOM about experiential than material purchases
2021 · Wilson Bastos, Sarah G. Moore · Journal of Business Research · 56
She Said, She Said: Differential Interpersonal Similarities Predict Unique Linguistic Mimicry in Online Word of Mouth
2017 · Sarah G. Moore, Brent McFerran · Journal of the Association for Consumer Research · 53
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Condom embarrassment: coping and consequences for condom use in three countries
2008 · Sarah G. Moore, Darren W. Dahl, et al. · AIDS Care · 49
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth
2022 · Katherine C. Lafreniere, Sarah G. Moore, et al. · Journal of Marketing Research · 48
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Marketing insights from text analysis
2022 · Jonah Berger, Grant Packard, et al. · Marketing Letters · 40
Yes, we have no bananas: Consumer responses to restoration of freedom
2014 · Sarah G. Moore, Gavan J. Fitzsimons · Journal of Consumer Psychology · 37
Affect in the aftermath: How goal pursuit influences implicit evaluations
2011 · Sarah G. Moore, Melissa J. Ferguson, et al. · Cognition & Emotion · 31
Some like it warm: How warm brands mitigate the negative effects of social exclusion
2023 · Soyoung Kim, Kyle B. Murray, et al. · Psychology and Marketing · 23
Wolves in sheep’s clothing: How and when hypothetical questions influence behavior
2011 · Sarah G. Moore, David T. Neal, et al. · Organizational Behavior and Human Decision Processes · 22
Influences on clinical reasoning in family and psychosocial interventions in nursing practice with patients and their families living with chronic kidney disease
2014 · Lorraine M. Thirsk, Sarah G. Moore, et al. · Journal of Advanced Nursing · 16
“Don’t buy” or “do not buy”? How negation style in online reviews influences consumer product evaluations
2020 · Soyoung Kim, Sarah G. Moore, et al. · The Journal of Marketing Theory and Practice · 12
While parents might not want to, researchers really should ask questions about risky behaviors
2008 · Sarah G. Moore, Gavan J. Fitzsimons · Journal of Consumer Psychology · 12
Consumer insights from text analysis
2023 · Grant Packard, Sarah G. Moore, et al. · Journal of Consumer Psychology · 7
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Choosing Backgrounds for Success: The Role of Videoconference Backgrounds in Self-Presentation
2022 · Feyzan Karabulut, Sarah G. Moore, et al. · Journal of the Association for Consumer Research · 6
She’ll Take Two: Relationship Interdependence and Negative Emotion in Everyday Choice for Others
2020 · Sarah G. Moore, Gráinne M. Fitzsimons, et al. · Journal of the Association for Consumer Research · 6
Putting the Customer Second: Pronoun Use in Customer-Firm Interactions
2014 · Grant Packard, Sarah G. Moore, et al. · PsycEXTRA Dataset · 5
Works count: 56
Citation count: 1,542
H-index: 18
I10-index: 21
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