Author

Pratik Modi

Observed name: P. Modi

Institutions: Institute of Rural Management Anand, “Tribhuvan” Sahkari University

Observed institutions: BML Munjal University, Institute of Rural Management Anand, “Tribhuvan” Sahkari University, University of Portsmouth

ORCID: 0000-0002-7093-4680

Observed ORCID: 0000-0002-7093-4680

OpenAlex ID: A5022939003

Conceptualising market orientation in non-profit organisations: definition, performance, and preliminary construction of a scale

2010 · Pratik Modi, Debiprasad Mishra · Journal of Marketing Management · 87

Personality and older consumers’ green behaviour in the UK

2015 · Sianne Gordon-Wilson, Pratik Modi · Futures · 69

New product innovations in times of crisis: How did women entrepreneurs survive the COVID-19 crisis?

2023 · Gurjeet Kaur Sahi, Pratik Modi, et al. · Industrial Marketing Management · 62

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Empowering small farmers for sustainable agriculture: a human resource approach to SDG-driven training and innovation

2024 · Satyendra C. Pandey, Pratik Modi, et al. · International Journal of Manpower · 51

Reaching the price conscious consumer: The impact of personality, generational cohort and social media use

2020 · Jacqueline K. Eastman, Rajesh Iyer, et al. · Journal of Consumer Behaviour · 45

Market orientation in nonprofit organizations: innovativeness, resource scarcity, and performance

2012 · Pratik Modi · Journal of Strategic Marketing · 38

Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)

2018 · Stacey Li, Pratik Modi, et al. · Technological Forecasting and Social Change · 37

Measuring market orientation in nonprofit organizations

2012 · Pratik Modi · Journal of Strategic Marketing · 36

Values, personality traits, and packaging‐free shopping: A mixed‐method approach

2022 · Sianne Gordon‐Wilson, Pratik Modi, et al. · Business Ethics the Environment & Responsibility · 29

Market Separations for BOP Producers

2015 · Ramendra Singh, Sharad Agarwal, et al. · International Journal of Rural Management · 23

Uttarakhand State Cooperative Federation: Can it Help the Horticulture Farmers?

2009 · Pratik Modi, Debiprasad Mishra, et al. · Vision The Journal of Business Perspective · 21

Toward a greater understanding of the market orientation and internal market orientation relationship

2017 · Pratik Modi, Gurjeet Kaur Sahi · Journal of Strategic Marketing · 20

The Impact of Future Time Perspective and Personality on the Sustainable Behaviours of Seniors

2019 · J. K. Eastman, P. Modi, et al. · Journal of Consumer Policy · 17

Rural Marketing

2009 · Pratik Modi · International Journal of Rural Management · 17

Designing a resilient agriculture supply network for mitigating the disruptions

2024 · Raghav Vaid, Kirti Jain, et al. · Annals of Operations Research · 14

The meaning and relevance of internal market orientation in nonprofit organisations

2017 · Pratik Modi, Gurjeet Kaur Sahi · Service Industries Journal · 14

Who Gets the Money? Strategic Orientations and Resource Attraction by Not-for-Profit Organizations

2021 · Pratik Modi, Gurjeet Kaur Sahi · Journal of Nonprofit & Public Sector Marketing · 13

Rural Marketing: Marketing to the Rural, Poor or Disadvantaged Consumers

2012 · Pratik Modi · International Journal of Rural Management · 6

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The impact of innovation orientation on strategic R&D amidst macroeconomic shocks – an event study approach

2024 · Pratik Modi, Vivek Pandey, et al. · Marketing Intelligence & Planning · 4

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Deciphering the Field of Rural Management

2026 · Pradeep Kumar Mishra, Pratik Modi · International Journal of Rural Management · 3

Digital Empowerment Foundation’s Chanderiyaan Project: linking the poor producers with the market using ICT

2018 · Ramendra Singh, Pratik Modi, et al. · Emerald Emerging Markets Case Studies · 3

Balancing customer and employee orientations: impact on financial distress and firm value

2024 · Pratik Modi, Gurjeet Kaur Sahi · Marketing Intelligence & Planning · 1

Why do livelihood programmes fail?

2022 · Pratik Modi, Satyendra Nath Mishra · Routledge eBooks · 1

A Paradigmatic and Methodological Examination of Market Orientation Research

2018 · Ateeque Shaikh, Pratik Modi, et al. · The Marketing Review · 1

Designing messages for fluorosis mitigation behavior change: Role of message framing and perceived risk

2018 · Nilamadhab Mohanty, Saswata N. Biswas, et al. · Health Marketing Quarterly · 1

Works count: 36

Citation count: 613

H-index: 14

I10-index: 17