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Eun Yeon Kang

Observed names: Kang, Eun Yeon, Yeon Kang Eun
Institution: Bryant University
ORCID: 0000-0003-1691-1629
Observed ORCID: 0000-0003-1691-1629
OpenAlex ID: A5022943186
Why Do We Indulge? Exploring Motivations for Binge Watching
2018 · Yoon Hi Sung, Eun Yeon Kang, et al. · Journal of Broadcasting & Electronic Media · 107
Luxury and sustainability: The role of message appeals and objectivity on luxury brands’ green corporate social responsibility
2021 · Eun Yeon Kang, Yoon Hi Sung · Journal of Marketing Communications · 74
Effects of message objectivity and focus on green CSR communication: The strategy development for a hotel’s green CSR message
2019 · Eun Yeon Kang, Lucy Atkinson · Journal of Marketing Communications · 33
A Bad Habit for Your Health? An Exploration of Psychological Factors for Binge Watching Behavior
2015 · Yoon Hi Sung, Eun Yeon Kang, et al. · 30
Beer, wine, or spirits? Advertising's impact on four decades of category sales
2015 · Gary B. Wilcox, Eun Yeon Kang, et al. · International Journal of Advertising · 27
Flattery will get you somewhere, sometimes? The effect of flattery and hotel segments on a hotel guests' green behavior
2023 · Eun Yeon Kang, Lucy Atkinson, et al. · Journal of Consumer Behaviour · 17
Prosocial Outcomes of Hotel’s CSR-Perceived Motives
2016 · Eun Yeon Kang, Lucy Atkinson · Social Marketing Quarterly · 11
Cross-Cultural Analysis of Influencer Marketing: Meta-Analysis and Meta-Regression of Factors and Effects
2025 · Kaiyi Hu, Changju Kim, et al. · Journal of Current Issues & Research in Advertising · 10
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The moderating role of consumers' ad perception in athlete endorsement effectiveness
2021 · Soojin Kim, Yongjae Kim, et al. · Sport Business and Management An International Journal · 6
Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors
2023 · Eun Yeon Kang, Soo Yeon Kang · Journal of Current Issues & Research in Advertising · 4
Virtual Influencers Are More Authentic Than Human Influencers? the Effect of Influencer Types and Mutiple Endorsements on Consumer Response to Influencer Marketing
2023 · Eun Yeon Kang, Rachel Esther Lim, et al. · Global Fashion Management Conference · 2
Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes
2023 · Y. Greg Song, Jiemin Looi, et al. · Journal of Global Fashion Marketing · 1
Motivations for Binge Watching Measure
2018 · Yoon Hi Sung, Eun Yeon Kang, et al. · PsycTESTS Dataset · 1
Green CSR communication in the service industry : strategy development for a hotel’s informative and persuasive green messages
2016 · Kang, Eun Yeon · Texas ScholarWorks (Texas Digital Library) · 1
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Beyond the Human Touch: Consumer Responses to Virtual Influencers Endorsing Green Fashion and Multiple Brands
2025 · Yeon Kang Eun, Esther Lim Rachel, et al. · Global Fashion Management Conference
The Personalization-privacy Paradox: Examining the Impact of Targeting Disclosures on Consumer Behavior in Online Privacy
2023 · Rachel Esther Lim, Yoon Hi Sung, et al. · Global Fashion Management Conference
Mitigating the Effect of Participation Effort in Consumer Participatory Csr Campaigns: the Role of Consumer Power
2023 · Yuna Kim, Eunice (Eun Sil) Kim, et al. · Global Fashion Management Conference
Destination Website Advertising Effectiveness: A Comparison Between Paid and Organic Search
2016 · Sukjoon Yoon, Eun Yeon Kang, et al. · ScholarWorks@UMassAmherst (University of Massachusetts Amherst)
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A Hotel’s Green Message Effectiveness: How differently do tourists evaluate a green message by framings and tourism destinations?
2015 · Eun Yeon Kang, Lucy Atkinson
Works count: 20
Citation count: 324
H-index: 8
I10-index: 8
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