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Yee Choy Leong

Observed names: Leong, Yee Choy, Yee Choy Leong, Yee Choy Leong
ORCID: 0000-0002-3309-1020
Observed ORCID: 0000-0002-3309-1020
OpenAlex ID: A5022948564
Factors influencing strategic alliance outcomes in a manufacturing supply chain: Role of alliance motives, interdependence, asset specificity and relational capital
2012 · Murali Sambasivan, Loke Siew-Phaik, et al. · International Journal of Production Economics · 147
Impact of interdependence between supply chain partners on strategic alliance outcomes
2011 · Murali Sambasivan, Loke Siew‐Phaik, et al. · Management Decision · 119
Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?
2021 · Siqi Wang, Jun-Hwa Cheah, et al. · Journal of Retailing and Consumer Services · 70
Linking digital leadership and employee digital performance in SMEs in China: The chain-mediating role of high-involvement human resource management practice and employee dynamic capability
2024 · Guifang Wang, Zuraina Dato Mansor, et al. · Heliyon · 47
DIGITAL MARKETING ADOPTION AND THE INFLUENCES TOWARDS BUSINESS SUCCESSES OF MSMEs CREATIVE SECTOR IN INDONESIA AND MALAYSIA
2018 · Aisyah Nur Afifah, Mukhamad Najib, et al. · Jurnal Aplikasi Manajemen · 34
Unlocking digital potential: Exploring the drivers of employee dynamic capability on employee digital performance in Chinese SMEs-moderation effect of competitive climate
2024 · Guifang Wang, Yue Niu, et al. · Heliyon · 32
Knowledge sharing and innovation performance: The mediating role of open innovation
2023 · Fangfang Zan, Yee Choy Leong, et al. · Global Business and Organizational Excellence · 25
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Unlocking digital performance: exploring the mediating role of employee competitive attitudes, behaviors, and dynamic capabilities in Chinese SMEs under high-involvement human resource management practice
2024 · Guifang Wang, Zuraina Dato Mansor, et al. · Journal of Innovation and Entrepreneurship · 22
The influence of communication language on purchase intention in consumer contexts: the mediating effects of presence and arousal
2023 · Wenjun Huang, Yee Choy Leong, et al. · Current Psychology · 17
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Fostering Digital Excellence: A Multidimensional Exploration of the Collective Effects of Technological Adaptability, Employee Competitiveness, and Employee Dynamic Capabilities on Employee Digital Performance in Chinese SMEs
2024 · Guifang Wang, Zuraina Dato Mansor, et al. · International Journal of Social Science Research · 6
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Predicting purchase intentions in online food delivery using deep learning and AIDA model: Insights from sentiment analysis of user reviews
2025 · Le Li, Wei Chong Choo, et al. · International Journal of Engineering Business Management · 5
How to make you spend more in the airport? An investigation towards ECSI model on willingness to spend more in airport
2023 · Shih Ween Yong, Jun-Hwa Cheah, et al. · Journal of Air Transport Management · 4
An Analysis of The Perceived Factors Impacting Employee Satisfaction and Retention in Saudi Arabia’s Higher Education Sector
2022 · Abdullah Mulfi Alharthey, Yee Choy Leong, et al. · Advances in Social Sciences Research Journal · 4
AI-Enabled Service in Hotels: A Bibliometric Review of Research Trends and Service Quality Outcomes
2025 · Zhang Juan, Choo Wei Chong, et al. · Malaysian Journal of Social Sciences and Humanities (MJSSH) · 3
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Study on the Influence of Knowledge-driven Technology on predicting consumer Repurchase Behaviour
2023 · Yajing Chen, Yee Choy Leong, et al. · International Journal of Communication Networks and Information Security (IJCNIS) · 3
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Gender's Moderating Role in Employee Satisfaction Determinants and Retention in Saudi Arabia's Higher Education Sector
2022 · Abdullah Mulfi Alharthey, Yee Choy Leong, et al. · Advances in Social Sciences Research Journal · 3
Exploring Blockchain Adoption in Food Safety: A Dual-Stakeholder Perspective Using the UTAUT Model
2025 · Jie Huang, Fang Fang, et al. · Journal of Ecohumanism · 2
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Blockchain Technology in Tourism Industry: A Bibliometric Analysis
2024 · Yiqun Du, Rosmah Mohamed, et al. · Journal of Management and Muamalah · 2
Rural Financial of Rural Revitalization Support on Farmers' Income: An Empirical Study from Anhui Province, China
2023 · Fang Fang, Yee Choy Leong, et al. · Advances in Economics and Management Research · 2
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Research on the Development and Innovative Strategy of Knowledge Payment Platform in the Internet Era
2023 · Yajing Chen, Yee Choy Leong, et al. · International Journal of Communication Networks and Information Security (IJCNIS) · 1
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AI-SME Readiness in ASEAN: A Coupling Coordination Analysis of Digital Capacity and Entrepreneurial Support Systems
2026 · Zhang Juan, Choo Wei Chong, et al. · ASEAN Entrepreneurship Journal
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The capital trap of the AI boom: Equipment deepening without structural transformation in Malaysia’s semiconductor trade
2026 · Zhang Juan, Choo Wei Chong, et al. · Asian Journal of Empirical Research
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Behavioral Intention of Chinese Users to Use DeepSeek for Medical Tourism
2026 · Le Li, Wei Chong Choo, et al. · Asian Journal of Business Research
Volatility Shock Regimes and Risk-Aware Forecasting of Silver Futures Returns: A Rolling Out-of-Sample Evaluation with Conformal Intervals
2026 · Zhang Juan, Choo Wei Chong, et al. · International Journal of Academic Research in Accounting Finance and Management Sciences
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The Influence of Transformational Leadership Style on Employee Innovative Performance and Employee Innovative Behavior as Mediator in Saudi SMEs
2026 · Saad Alharbi, Zuraina Dato Mansor, et al. · International Journal of Academic Research in Business and Social Sciences
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Works count: 37
Citation count: 548
H-index: 9
I10-index: 9
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