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Sandip Trada

Institution: Nirma University
ORCID: 0000-0002-9230-2510
Observed ORCID: 0000-0002-9230-2510
OpenAlex ID: A5023261564
The dual effects of perceived unfairness on opportunism in channel relationships
2017 · Sandip Trada, Vikas Goyal · Industrial Marketing Management · 81
Tripartite role of communications in channel relationships: Mitigating exchange hazards, reducing opportunism, and curtailing its ill effects on relationship performance
2019 · Sandip Trada, Vikas Goyal · Industrial Marketing Management · 44
A Bibliometric and Thematic Analysis of the Indian Journal of Marketing : A Study of 13 Years
2024 · Nisarg A. Joshi, Mruga Joshi, et al. · Indian Journal of Marketing · 4
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Governing relationships: the direct and interactive role of perceived fairness in distribution channels
2024 · Sandip Trada, Baljeet Singh · International Journal of Retail & Distribution Management · 3
Hosts, platforms and trust transfer: unpacking consumer behaviour in digital hospitality
2026 · Heemanshi Shahi, Sapna Parashar, et al. · Journal of Hospitality and Tourism Insights
The direct and interactive effects of justice on channel performance
2026 · Sandip Trada, Bhoomi Mehta · Marketing Intelligence & Planning
Super Papers Private Limited: preparation of operating budgets
2023 · Bhoomi Ruchit Mehta, Sandip Trada · Emerald Emerging Markets Case Studies
Works count: 7
Citation count: 132
H-index: 3
I10-index: 2
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