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Abhishek Duttagupta
Institution:
REVA University
Observed institutions:
JIS University,
REVA University
ORCID:
0000-0001-6975-7982
Observed ORCID:
0000-0001-6975-7982
OpenAlex ID:
A5023608374
A Study Of The Factors That Influence The Success Of Digital Marketing In A Dynamic Marketing Landscape
2024
·
Prakash Borah
, Dr. Roopa KV
, et al.
·
5
PDF
To Study the Factors That Impact In-Game Purchases in Mobile Gaming Industry: A West Bengal Perspective
2020
·
Abhishek Duttagupta
, Moumita Poddar
·
SSRN Electronic Journal
·
3
How Volkswagen Used Marketing to Regain Its Brand Image After the Cheating Emission Scandal: A Case Study
2022
·
Rama Devi Odugu
, Abhishek Duttagupta
, et al.
·
ECS Transactions
·
1
Building sustained collaboration through psychological contract – role of sustainable HRM in healthcare
2026
·
Fazeelath Tabassum
, Nitu Ghosh
, et al.
·
Rajagiri Management Journal
PDF
From Data to Narrative: Personalization in Marketing through Generative AI Storytelling
2025
·
Viju Samuel
, Abhishek Duttagupta
·
International Journal of Science and Research (IJSR)
PDF
Mobile Banking for Gen Alpha: Examining the Rise of 24/7 Digital-First Financial Services Among the Youngest Generation
2025
·
Ravindra V
, Abhishek Duttagupta
·
International Journal of Science and Research (IJSR)
PDF
Emotional Exhaustion, Depersonalization, and Personal Triumph: Mapping Job Satisfaction in the Indian Higher Education Sector
2025
·
Abhishek Duttagupta
, Fazeelath Tabassum
·
International Journal of Science and Research (IJSR)
PDF
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Works count:
7
Citation count:
9
H-index:
2
I10-index:
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