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Kwabena Abrokwah-Larbi

ORCID: 0000-0002-2131-8697
Observed ORCID: 0000-0002-2131-8697
OpenAlex ID: A5023765197
The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy
2023 · Kwabena Abrokwah-Larbi, Yaw Awuku-Larbi · Journal of Entrepreneurship in Emerging Economies · 157
The impact of customer-focus on the performance of business organizations: evidence from SMEs in an emerging West African economy
2023 · Kwabena Abrokwah-Larbi · African Journal of Economic and Management Studies · 41
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The role of generative artificial intelligence (GAI) in customer personalisation (CP) development in SMEs: a theoretical framework and research propositions
2023 · Kwabena Abrokwah-Larbi · Industrial Artificial Intelligence · 38
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Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions
2024 · Kwabena Abrokwah-Larbi · Journal of Contemporary Marketing Science · 25
An empirical investigation of the impact of marketing analytics capability on SME performance: a resource-based view approach
2024 · Kwabena Abrokwah-Larbi · Asia-Pacific Journal of Business Administration · 9
The role of IoT and XAI convergence in the prediction, explanation, and decision of customer perceived value (CPV) in SMEs: a theoretical framework and research proposition perspective
2025 · Kwabena Abrokwah-Larbi · Discover Internet of Things · 7
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The impact of innovative marketing on the performance of Ghanaian food processing small and medium enterprises (SMEs)
2020 · Kwabena Abrokwah-Larbi · Unisa Institutional Repository (University of South Africa) · 5
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The nexus between customer value analytics and SME performance in emerging market: a resource-based view perspective
2024 · Kwabena Abrokwah-Larbi · Journal of global entrepreneurship research · 4
The impact of marketing modification on the performance of food processing SMEs in Ghana
2023 · Kwabena Abrokwah-Larbi, Yaw Awuku-Larbi · Journal of Research in Marketing and Entrepreneurship · 3
The impact of smart manufacturing on the business agility of SMEs in an emerging economy
2026 · Kwabena Abrokwah-Larbi, Yaw Awuku-Larbi · IIMBG Journal of Sustainable Business and Innovation · 2
The role of generative artificial intelligence marketing in small business competitive marketing performance: theoretical and research propositions
2026 · Kwabena Abrokwah-Larbi · Marketing Intelligence & Planning · 1
Role of Artificial Intelligence in Marketing Decision-Making for Customer Personalization
2025 · Kwabena Abrokwah-Larbi · Springer eBooks · 1
The role of sustainable marketing and innovation in the competitive marketing performance of SMEs: a theoretical and research proposition perspective
2026 · Kwabena Abrokwah-Larbi · Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness
impact of customer value proposition on the performance of SMEs
2025 · Kwabena Abrokwah-Larbi, Bianca Tjizumaue, et al. · Namibia Journal of Technical Vocational Education and Training
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Works count: 14
Citation count: 290
H-index: 6
I10-index: 4
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