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Eiman Medhat Negm
Observed names:
Eiman M Negm,
Eiman M. Negm,
Eiman Negm
Institution:
Arab Academy for Science, Technology, and Maritime Transport
Observed institution:
Arab Academy for Science, Technology, and Maritime Transport
ORCID:
0000-0002-8457-6853
Observed ORCID:
0000-0002-8457-6853
OpenAlex ID:
A5023809699
Intention to use Internet of Things (IoT) in higher education online learning – the effect of technology readiness
2022
·
Eiman Negm
·
Higher Education Skills and Work-based Learning
·
43
Recognizing the impact of value-belief-norm theory on pro-environmental behaviors of higher education students: considering aspects for social-marketing applications
2023
·
Eiman Negm
·
International Journal of Sustainability in Higher Education
·
41
Internet of Things (IoT) acceptance model – assessing consumers' behavior toward the adoption intention of IoT
2023
·
Eiman Negm
·
Arab Gulf Journal of Scientific Research
·
40
PDF
Consumers’ acceptance intentions regarding e-payments: a focus on the extended unified theory of acceptance and use of technology (UTAUT2)
2023
·
Eiman Medhat Negm
·
Management & Sustainability An Arab Review
·
33
Femvertising social marketing: a focus on perceived authenticity and perceived congruence of the advertising and consumers' attitudes toward female portrayal
2023
·
Eiman Medhat Negm
·
Journal of Humanities and Applied Social Sciences
·
31
PDF
The impact of augmented reality on consumer behavior: a focus on value development, leading to brand engagement and purchase intention
2024
·
Eiman Negm
·
Management & Sustainability An Arab Review
·
23
Investigating consumers’ reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)
2024
·
Eiman Negm
·
Journal of Islamic marketing
·
18
Investigating the Impact of Visual Design on Consumers' Perceptions towards Advertising
2015
·
Eiman Negm
, Passent Tantawi
·
17
Artificial intelligence (AI) usage in higher education: technology integration into curriculums to attain UN sustainable development goals
2025
·
Eiman Negm
·
Journal of Applied Research in Higher Education
·
14
Consumers' purchase behavior reactions: a focus on the steady devaluation of currency, compounding increase in inflation rates in Egypt
2023
·
Eiman Medhat Negm
·
Journal of Humanities and Applied Social Sciences
·
13
PDF
A student’s satisfaction model for an executive education blended learning approach, considering aspects for marketing applications
2023
·
Eiman Medhat Negm
·
Higher Education Skills and Work-based Learning
·
8
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
2022
·
Eiman M. Negm
, Ahmed Ghazal
·
American Journal of Industrial and Business Management
·
8
PDF
Analyzing The Factors Affecting Online Trust in B2C E-commerce and Its Impact on Purchase Intention in Egypt
2024
·
Mahmoud Elsaeed
, Ahmed Elsamadicy
, et al.
·
The Academic Journal of Contemporary Commerical Research
·
6
PDF
Investigating universities’ social-marketing initiatives that impact students’ pro-environmental behaviors
2024
·
Eiman Negm
·
Management & Sustainability An Arab Review
·
6
Seaport marketing strategies and its impact on customer satisfaction
2022
·
Dalia Fahmy Amara
, Eiman Medhat Negm
·
Journal of Business & Retail Management Research
·
6
PDF
Measuring the Factors Impacting Consumers’ Purchase Intentions of Fast Fashion
2019
·
Eiman Medhat Negm
·
PEOPLE International Journal of Social Sciences
·
5
PDF
Developing enrollment intentions for work-based learning that uses artificial intelligence (AI): aspects for marketing interventions for higher education institutions
2025
·
Eiman Negm
·
Higher Education Skills and Work-based Learning
·
4
Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention
2024
·
Menatallah M. Kassem
, Eiman Negm
, et al.
·
OALib
·
4
PDF
Investigating Consumers’ Personal Values that Triggers Luxury Fashion Purchase Intentions: With a Moderating Role of Consumer’s Demographics
2023
·
Ashraf Labib
, Eiman Negm
, et al.
·
Journal of Business & Retail Management Research
·
3
PDF
Investigating the Power of Social Media in Stimulating Push and Pull Factors, Encouraging Students’ Intents to Study Abroad
2018
·
Eiman Medhat Negm
·
International Journal of Learning and Teaching
·
3
Understanding the Use of Fashion for Self-expression: The Role of Civic Engagement
2026
·
Farah Khaled Helmy
, Ana Maria Soares
, et al.
·
Journal of Creative Communications
·
2
The Effect of Sales Promotion Techniques on Consumers’ Purchase Intentions. Applied on Hyper Markets.
2023
·
AVROSSINA YOUSSEF SAMIR
, Ahmed ElSamadicy
, et al.
·
المجلة العلمية للدراسات التجارية والبيئية
·
2
Investigating the power of interpersonal social influence on citizens’ attitude towards civic engagements in Egypt
2012
·
Eiman Negm
, Passent Tantawi
, et al.
·
American Academic & Scholarly Research Journal
·
2
Influencer Marketing Mechanism on Psychological Ownership (PO) among Generation Z
2024
·
Nadine Mohamed Alaa Elgendy
, Eiman Medhat Negm
, et al.
·
OALib
·
1
PDF
The influence of digital marketing techniques on consumer impulse buying applied on e-retailers.
2023
·
Ola Bahgat Abaza
, Hazem Rasheed Gaber
, et al.
·
المجلة العلمية للدراسات التجارية والبيئية
·
1
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Works count:
46
Citation count:
339
H-index:
10
I10-index:
10
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