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Paulene Naidoo

Observed name: Naidoo, Paulene
Observed institution: Durban University of Technology
ORCID: 0009-0009-7562-2350
Observed ORCID: 0009-0009-7562-2350
OpenAlex ID: A5023897922
The use of competitive intelligence as a strategic tool for student recruitment in public universities
2024 · Chulumanco Mgweba, Veena Parboo Rawjee, et al. · International Journal of Business Ecosystem and Strategy (2687-2293) · 11
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Intercultural communication: a comparative study of Japanese and South African work practice
2011 · Paulene Naidoo · 7
The influence of social media use on corporate reputation at a higher education institution
2024 · Lerato Relebohile Maboee, Paulene Naidoo, et al. · International Journal of Business Ecosystem and Strategy (2687-2293) · 5
The interaction between public relations and marketing within selected companies in the greater Durban area
2007 · Naidoo, Paulene · DUT Open Scholar (Durban University of Technology) · 3
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Navigating Digital Communication in Public Healthcare: Public Relations Practitioners’ Account of Challenges and Opportunities
2025 · Presanthi Naidoo, Paulene Naidoo, et al. · E-Journal of Humanities Arts and Social Sciences · 1
Leveraging Alumni Networks: An Examination of Communication Strategies in Higher Education Institutions
2025 · Ronelle Lyson, Nisha Ramlutchman, et al. · E-Journal of Humanities Arts and Social Sciences · 1
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Enhancing Communication Effectiveness in Higher Education Institutions: Lessons from Walter Sisulu University
2025 · Chulumanco Mgweba, Veena Rawjee, et al. · Studies in Media and Communication · 1
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Determinants of Effective CSR Strategy Implementation in Sports Organisations
2025 · Nomndeni N Hlatshwayo, Sameera B Hussain, et al. · Studies in Media and Communication
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A South African Perspective of Work-Integrated Learning and HIV/AIDS Workplace Orientation
2015 · Veena P. Rawjee, Paulene Naidoo · Journal of Human Ecology
Works count: 10
Citation count: 29
H-index: 3
I10-index: 1
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