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Harmeen Soch
Institution:
Punjab Technical University
Observed institutions:
Guru Nanak Dev University,
Punjab Technical University
ORCID:
0009-0008-4724-7314
Observed ORCID:
0009-0008-4724-7314
OpenAlex ID:
A5024070615
Satisfaction, trust and loyalty: investigating the mediating effects of commitment, switching costs and corporate image
2018
·
Harsandaldeep Kaur
, Harmeen Soch
·
Journal of Asia Business Studies
·
121
Mediating roles of commitment and corporate image in the formation of customer loyalty
2013
·
Harsandaldeep Kaur
, Harmeen Soch
·
Journal of Indian Business Research
·
58
Validating Antecedents of Customer Loyalty for Indian Cell Phone Users
2012
·
Harsandaldeep Kaur
, Harmeen Soch
·
Vikalpa The Journal for Decision Makers
·
48
PDF
Does Customer Relationship Management Activity Affect Firm Performance?
2008
·
Harmeen Soch
, H.S. Sandhu
·
Global Business Review
·
38
Up in the air! Airline passenger's brand experience and its impact on brand satisfaction mediated by brand love
2022
·
Harleen Pabla
, Harmeen Soch
·
Journal of Air Transport Management
·
24
Coping mechanism beyond brand forgiveness: do individual personality traits matter among online shoppers?
2024
·
Upasana Seth
, Harmeen Soch
·
Journal of Product & Brand Management
·
18
Influence of Commitment on Customer Discretionary Behaviour: A Survey in Retail Sector
2013
·
Harmeen Soch
, Nidhi Aggarwal
·
Universal Journal of Management
·
16
PDF
Confirmatory Factor Analysis of Determinants of Service Recovery
2011
·
Nidhi Sabharwal
, Harmeen Soch
·
Global Business Review
·
11
Interaction between brand trust and customer brand engagement as a determinant of brand equity
2021
·
Priyanka Kaushik
, Harmeen Soch
·
International Journal of Technology Transfer and Commercialisation
·
5
Does Image Matter While Shopping for a Smartphone? A Cross-Cultural Study of Indian and Canadian Consumers
2017
·
Kuljit Kaur
, Harmeen Soch
·
Journal of Global Marketing
·
5
Exploratory Factor Analysis of Customer Voluntary Behaviour in Indian Retail Sector – An Empirical Study
2011
·
Nidhi Aggarwal
, Harmeen Soch
·
Indian Journal Of Applied Research
·
4
Demystifying the Role of Personality Traits on Brand Switching in the E-commerce Sector: Mediating Role of Negative (Brand Hate) and Positive (Brand Forgiveness) Emotions Using SOR Theory
2025
·
Upasana Seth
, Harmeen Soch
·
Services Marketing Quarterly
·
3
From prominence to preference: social and emotional value perception as mediator between the brand prominence and purchase intentions in the luxury market
2025
·
Kiranbir Kaur
, Harmeen Soch
·
Journal of Fashion Marketing and Management
·
3
Interaction Behavior of Customers in Viral Marketing: An Analysis of its Impact on Customer Opinions
2023
·
Amrit Kaur
, Harmeen Soch
, et al.
·
Routledge eBooks
·
3
Mobile shopping adoption by Indian consumers: an examination of extended technology acceptance model
2021
·
Jaspreet Kaur
, Harmeen Soch
·
International Journal of Technology Transfer and Commercialisation
·
2
Navigating the Metaverse
2024
·
Harleen Pabla
, Harmeen Soch
·
Advances in social networking and online communities book series
·
1
Far more than just flying! Role of airline brand experience in shaping brand satisfaction and brand loyalty
2025
·
Harleen Pabla
, Harmeen Soch
·
International Journal of Internet Marketing and Advertising
Far More Than Just Flying! Role of Airline Brand Experience in Shaping Brand Satisfaction and Brand Loyalty
2023
·
Harmeen Soch
, Harleen Pabla
·
International Journal of Internet Marketing and Advertising
Mobile shopping adoption by Indian consumers: an examination of extended technology acceptance model
2021
·
Harmeen Soch
, Jaspreet Kaur
·
International Journal of Technology Transfer and Commercialisation
Interaction between brand trust and customer brand engagement as a determinant of brand equity
2021
·
Harmeen Soch
, Priyanka Kaushik
·
International Journal of Technology Transfer and Commercialisation
Mobile Shopping Adoption: Insights into Attitude, Intentions and Flow Experience
2019
·
Jaspreet Kaur
, Harmeen Soch
·
International Journal of Management Studies
Impact of Brand Commitment on Brand Equity: A Conceptual Framework
2019
·
Priyanka Kaushik
, Harmeen Soch
·
International Journal of Management Studies
Mobile Shopping: An Analysis of Extended Technology Acceptance Model of Indian Consumers
2018
·
Jaspreet Kaur
, Harmeen Soch
·
International Journal of Management Studies
Brand Satisfaction and Brand Equity: An Interplay between various Dimensions of Customer Brand Engagement
2018
·
Priyanka Kaushik
, Harmeen Soch
·
International Journal of Management Studies
Refining and Validating Image Congruence, Satisfaction and Loyalty Amongst Mall Shoppers in India
2018
·
Kuljit Kaur
, Harmeen Soch
·
International Journal on Customer Relations
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Works count:
29
Citation count:
359
H-index:
8
I10-index:
8
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