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Author

Sadaf Siraj

Observed name: Dr. Sadaf Siraj
Institution: Jamia Hamdard
ORCID: 0000-0002-3104-4490
Observed ORCID: 0000-0002-3104-4490
OpenAlex ID: A5024204576
Antecedents and consequences of the process of customer engagement through social media: an integrated conceptual framework
2018 · N.A. Abdullah, Sadaf Siraj · International Journal of Electronic Business · 23
Archetyping the Brand: Strategy to Connect
2012 · Sadaf Siraj, Shyama Kumari · SSRN Electronic Journal · 16
A systematic review and analysis of determinants impacting adoption and assimilation of e-commerce in small and medium enterprises
2018 · Mansoor Ahmad, Sadaf Siraj · International Journal of Electronic Business · 13
Use of marketing in social enterprises
2016 · Mir Shahid Satar, Shibu John, et al. · International Journal of Social Entrepreneurship and Innovation · 13
Brand Equity through Customer Engagement in Social Media: A Critical Review
2016 · Abdullah Abdullah, Dr. Sadaf Siraj · IOSR Journal of Business and Management · 11
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Determinants Impacting the Assimilation Stages of E-commerce in SMEs: A Modified TOE Framework
2023 · Mansoor Ahmad, Sadaf Siraj · International Journal of Electronic Commerce Studies · 10
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Empirical Testing of Modified Black-Scholes Option Pricing Model Formula on NSE Derivative Market In India
2012 · Matloob Ullah Khan, Ambrish Gupta, et al. · International Journal of Economics and Financial Issues · 7
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A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour
2025 · Mariya Ali, Asad Ahmad, et al. · Future Business Journal · 6
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A conceptual framework of brand experience for luxury brands
2019 · Yuvika Sumbly, Sadaf Siraj · Journal of Management Research and Analysis · 5
Youth shoppers - study of psychographics, motives and shopping behaviour
2016 · Suman Yadav, Sadaf Siraj · International Journal of Indian Culture and Business Management · 4
Mall Patronage Behaviour: Understanding the Inter-Linkages Between Shopping Motives, Shopper Demographics, and Shopping Behaviour
2014 · Suman Yadav, Sadaf Siraj · Indian Journal of Marketing · 4
Brand Experience – A Systematic Review and Research Agenda
2019 · Yuvika Sumbly, Sadaf Siraj · Indian Journal of Marketing · 3
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Consumer’s awareness and privacy concerns regarding online behavioral advertising
2018 · Priyanka, Sadaf Siraj · Journal of Management Research and Analysis · 3
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A systematic review and analysis of determinants impacting adoption and assimilation of e-commerce in small and medium enterprises
2018 · Sadaf Siraj, Mansoor Ahmad · International Journal of Electronic Business · 2
Role of Family Communications Including Parenting Styles on Consumer Socialization of Children: A Retrospective Look at Forty Years of Research
2014 · Akhter Ali, Sadaf Siraj · SSRN Electronic Journal · 2
Delighting the Customers' Senses - Key to Store Differentiation
2010 · Sadaf Siraj, Shyama Kumari · Indian Journal of Marketing · 2
Unravelling the Emotional Intelligence (EI) and Happiness Connect: Exploring the Role of EI Sub-Dimensions in One’s Happiness
2025 · Manpreet Kohli, Syeedun Nisa, et al. · SDMIMD Journal of Management · 1
The Online Behavioural Advertising Tripod: Understanding the Linkages between Users’ Knowledge, Privacy Concerns and Customers’ Attitude
2024 · Priyanka, Sadaf Siraj · Jordan Journal of Business Administration · 1
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Unveiling progress in sustainable tourism research: A comprehensive bibliometric exploration
2024 · Swati Singh, Mansoor Ahmad, et al. · Turizam · 1
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Factors impacting the behavioral intention towards sustainable fashion consumption: An Empirical Study of Gen Z Consumers
2023 · Syeedun Nisa, Sadaf Siraj, et al. · International Journal of Indian Culture and Business Management · 1
Surviving Through Religious Coping and Intrinsic Spirituality
2022 · Prachi Bhatt, Sadaf Siraj · Advances in human resources management and organizational development book series · 1
Family Decision-Making in the Indian Hinterland: Lessons for the Marketers
2013 · Sadaf Siraj · Ushus - Journal of Business Management · 1
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Patterns of family purchase behaviour for selected products in rural context
2006 · Sadaf Siraj · University · 1
Predicting The Impact of Psychological Ownership of Online Behavioral Advertising on Consumer’s Attitude: An Empirical Investigation
2026 · Priyanka ., Sadaf Siraj · Vivekananda journal of research.
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Exploring the Determinants Influencing the Immersive Experience of Augmented Reality and Virtual Reality Applications: A Cross-Sector Study
2025 · Sadaf Siraj, Imroz Anwar, et al. · Emerald Group Publishing Limited eBooks
Works count: 40
Citation count: 131
H-index: 7
I10-index: 6
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