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Megha Bharti

ORCID: 0000-0002-2131-5381
Observed ORCID: 0000-0002-2131-5381
OpenAlex ID: A5024315598
Mindfulness as an antidote to conspicuous consumption: The mediating roles of self-esteem, self-concept clarity and normative influence
2021 · Megha Bharti, Vivek Suneja, et al. · Personality and Individual Differences · 44
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The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic review
2021 · Megha Bharti, Vivek Suneja, et al. · International Marketing Review · 36
E-business Through Social Media: An Instagram Page Attribute-Conversion Model in Context of Fashion Apparel Industry
2021 · Megha Bharti · Global Business Review · 16
Nudging green product adoption: leveraging context effects to ease trade-offs in online green buying
2025 · Megha Bharti, Vivek Suneja · Journal of Consumer Marketing · 9
The FOMO Effect: How AI Recommendations Drive Consumer Dependence and Weaken Brand‐Self Connections
2026 · Megha Bharti, Mehak Bharti, et al. · Journal of Consumer Behaviour · 7
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Flipping the Script: Harnessing Consumer Knowledge, Message Order and Refutation for Effective Two‐Sided Green Advertising
2025 · Megha Bharti, Mehak Bharti · Psychology and Marketing · 6
Is It Benefiting Me or the Environment? How Context Nudges Green Product Choices
2024 · Megha Bharti, Vivek Suneja · International Journal of Consumer Studies · 6
Analyzing the Leadership Styles of Managers in an Organisation and Comparing it with the Self Perception of the Leader Style
2018 · Megha Bharti · International Journal of Management Studies · 2
Breaking the Single Voice: Perceived AI Plurality as an Autonomy-Supportive Architecture for Ethical Marketplace Decisions
2026 · Mehak Bharti, Megha Bharti, et al. · Journal of Macromarketing · 1
Employer Branding and Social Media
2021 · Megha Bharti, Anjuman Antil · CRC Press eBooks · 1
Click, try, luxe: The role of AR virtual try-ons in shaping customer experience for luxury retail
2026 · Megha Bharti, Anjuman Antil · Journal of Retailing and Consumer Services
Beyond the 10-Minute Promise: Decoding the Consumer mindset in the Quick Commerce market
2026 · Megha Bharti · SSRN Electronic Journal
Works count: 12
Citation count: 128
H-index: 6
I10-index: 3
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