Get started
Author

Shobhana Chandra

Observed name: Dr. Shobhana Chandra
ORCID: 0000-0003-2769-4113
Observed ORCID: 0000-0003-2769-4113
OpenAlex ID: A5024472691
Personalization in personalized marketing: Trends and ways forward
2022 · Shobhana Chandra, Sanjeev Verma, et al. · Psychology and Marketing · 871
Big Data and Sustainable Consumption: A Review and Research Agenda
2021 · Shobhana Chandra, Sanjeev Verma · Vision The Journal of Business Perspective · 46
Personalized Recommendation During Customer Shopping Journey
2023 · Shobhana Chandra, Sanjeev Verma · Springer eBooks · 5
Reconceptualizing personalized recommendations as dynamic signals: a consumer’s perspective
2025 · Shobhana Chandra, Binilkumar Amarayil Sreeraman, et al. · Journal of Indian Business Research · 2
Brand Story Twists in the Last Quinquennium: A Visual Marketing Strategy
2026 · Shobhana Chandra, Noor Jahan Firdous · Studies in big data
Click, Feel, Buy: How Online Presentations Shape Purchase Decision
2026 · Shobhana Chandra, Binilkumar Amarayil Sreeraman, et al. · Journal of Global Marketing
Sustainable Consumer Behaviour in Fashion: Determinants and Implications for Generation Z
2026 · Nagashree G. S, Dr. Shobhana Chandra · International Journal of Latest Technology in Engineering Management & Applied Science
PDF
Personalized Customer Strategy in the Age of AI By Mark Abraham and David C. Edelman
2026 · Shobhana Chandra · RVIM journal of management research.
PDF
Works count: 8
Citation count: 924
H-index: 3
I10-index: 2
Year
Topic
Type