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Petros Parganas
Observed names:
P. Parganas,
PETROS PARGANAS
Observed institutions:
Ton Duc Thang University,
Molde University College,
University of Ioannina,
Adidas (Germany),
University of Central Lancashire Cyprus
OpenAlex ID:
A5024530721
Branding in pictures: using Instagram as a brand management tool in professional team sport organisations
2018
·
Christos Anagnostopoulos
, Petros Parganas
, et al.
·
European Sport Management Quarterly
·
243
PDF
‘You’ll never tweet alone’: Managing sports brands through social media
2015
·
Petros Parganas
, Christos Anagnostopoulos
, et al.
·
Journal of Brand Management
·
141
The influence of sport sponsorship on brand equity and purchase behavior
2017
·
Ch. Tsordia
, D. Papadimitriou
, et al.
·
Journal of Strategic Marketing
·
102
Brand-Image Communication Through Social Media: The Case of European Professional Football Clubs
2018
·
Daniel Maderer
, Petros Parganas
, et al.
·
International Journal of Sport Communication
·
72
Social media in sport management education: Introducing LinkedIn
2020
·
Samuel López-Carril
, Christos Anagnostopoulos
, et al.
·
Journal of Hospitality Leisure Sport & Tourism Education
·
70
Effects of social media interactions on brand associations
2017
·
Petros Parganas
, Christos Anagnostopoulos
, et al.
·
International Journal of Sports Marketing and Sponsorship
·
65
Stakeholder Communication in 140 Characters or Less: A Study of Community Sport Foundations
2016
·
Christos Anagnostopoulos
, Leah Gillooly
, et al.
·
VOLUNTAS International Journal of Voluntary and Nonprofit Organizations
·
55
Social Media Strategy in Professional Football: The case of Liverpool FC
2015
·
PETROS PARGANAS
, CHRISTOS ANAGNOSTOPOULOS
·
CHOREGIA
·
38
Scoring goals in multiple fields
2017
·
Petros Parganas
, Roman Liasko
, et al.
·
Sport Business and Management An International Journal
·
29
Linking sport team sponsorship to perceived switching cost and switching intentions
2017
·
Petros Parganas
, Dimitra Papadimitriou
, et al.
·
European Sport Management Quarterly
·
21
Fans, spectators, consumers in football
2018
·
Petros Parganas
·
Routledge eBooks
·
7
Sports celebrity endorsements of luxury brands: the case of Chinese consumers.
2016
·
Lingling Liu
, Petros Parganas
, et al.
·
International Journal of Sport Management Recreation & Tourism
·
7
Social Media in Sport
2023
·
Petros Parganas
·
1
Social Media and Sponsorship in Sport
2021
·
Petros Parganas
, Christos Anagnostopoulos
·
WORLD SCIENTIFIC eBooks
·
1
The influence of sport sponsorship on brand equity and purchase behavior
2024
·
Charitomeni Tsordia
, Dimitra Papadimitriou
, et al.
·
Routledge eBooks
Facebook and Twitter in the context of customer-based brand equity : analyzing Liverpool FC's posts and comparing the perceptions of UK and Greek fan clubs
2015
·
Petros Parganas
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Works count:
16
Citation count:
852
H-index:
10
I10-index:
10
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