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V. Moovendhan

Observed names: Moovendhan V. Vellasamy, Moovendhan Vellasamy
Institution: Jain University
ORCID: 0000-0002-2813-7717
Observed ORCID: 0000-0002-2813-7717
OpenAlex ID: A5024638910
Esoteric governance mechanism and collective brand equity creation in confederated organizations: Evidence from an emerging economy
2022 · Shubhabrata Basu, Vijay Pereira, et al. · Journal of Business Research · 2
Examining the mediation effect of exogenous variables over brand switching behaviour: evidence from Indian women consumers
2023 · A.M. Sakkthivel, V. Moovendhan · International Journal of Business Excellence · 1
Improving the route effectiveness of the intercity bus operators by co-optation: a data envelopment analysis
2022 · V. Moovendhan, Githa Heggde, et al. · International Journal of Public Sector Performance Management · 1
Will the Indian herbal toothpaste marketers survive against multinational FMCG companies
2020 · Sangappa Angadi, Devsom Dass, et al. · International Journal of Public Sector Performance Management · 1
Will the Indian herbal toothpaste marketers survive against multinational FMCG companies
2020 · V. Moovendhan, Satish Kumar, et al. · International Journal of Public Sector Performance Management · 1
Investigating the relationship between age and smart phone usage patterns: evidences from Indian smart phone users
2020 · A.M. Sakkthivel, V. Moovendhan, et al. · International Journal of Business Excellence · 1
Consumer’s Online Buying Process in the Age of Shopping Bots: Brand Awareness and Trust as Mediators of Recommendations
2026 · Irum Khan, V. Moovendhan, et al. · Lecture notes in networks and systems
A cross-sectional study of mall shopping behaviour of women consumers in United Arab Emirates and India: an empirical study
2025 · A.M. Sakkthivel, Gouher Ahmed, et al. · International Journal of Business Excellence
Improving the route effectiveness of the intercity bus operators by co-optation: a data envelopment analysis
2022 · Moyuk Mukherjee, Shatakshi Agrawal, et al. · International Journal of Public Sector Performance Management
Is Instgram is an effective Brand conversation Platform A Study among the young Instagram users in India
2020 · Manoharan M, Mohit Matharu, et al. · International Journal of Indian Culture and Business Management
Consumer's risk relieving strategy towards branded food outbreak: the case of Maggie noodles in India
2019 · V. Moovendhan, Satish Kumar, et al. · International Journal of Indian Culture and Business Management
Consumers Risk Relieving Strategy towards Branded Food Outbreak: The case of Maggie Noodles in India
2018 · Moovendhan V. Vellasamy, Satish Kumar, et al. · International Journal of Indian Culture and Business Management
Works count: 13
Citation count: 7
H-index: 1
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