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Anubha Anubha

Observed name: Anubha
ORCID: 0000-0002-2719-7697
Observed ORCID: 0000-0002-2719-7697
OpenAlex ID: A5024695528
Artificial intelligence in marketing: A meta‐analytic review
2022 · Pooja Mehta, Charles Jebarajakirthy, et al. · Psychology and Marketing · 137
Mediating role of attitude in halal cosmetics purchase intention: an ELM perspective
2021 · Anubha · Journal of Islamic marketing · 54
Intentions to use travel eWOM: mediating role of Indian urban millennials’ attitude
2020 · Anubha, Samik Shome · International Journal of Tourism Cities · 51
In-game advertising and brand purchase intentions: an SOR perspective
2022 · Anubha, Ajay Jain · Global Knowledge, Memory and Communication · 25
Customer Engagement and Advertising Effectiveness: A Moderated Mediating Analysis
2021 · Anubha, Samik Shome · Journal of Internet Commerce · 23
Tourist experience and destination evangelism: the mediating role of inspiration
2024 · Anubha Anubha · Current Issues in Tourism · 20
Online travel reviews and tourist trust: a SOR perspective
2023 · Anubha Anubha, Daviender Narang, et al. · Global Knowledge, Memory and Communication · 12
Unveiling Key Gratifications and Stimuli to Engage Generation Z with Multiplayer Online Games
2022 · Anubha, Jamid Ul Islam · Journal of Internet Commerce · 11
Unveiling the impact of YouTube advertising on the cognitive attitude of Indian millennials
2022 · Anubha Anubha, Daviender Narang, et al. · Global Knowledge, Memory and Communication · 5
On the Road to Recovery: The Role of Post-Lockdown Stimulus Package
2021 · Sadananda Prusty, Anubha, et al. · FIIB Business Review · 5
Stockpiling During COVID-19: The Solicitation of the Stimulus– Organism–Response Model
2022 · Anubha, Daviender Narang, et al. · Vision The Journal of Business Perspective · 3
Consumer Engagement Towards Travel Websites And Purchase Intentions
2019 · Anubha Anubha, Ajay Jain, et al. · 3
Social capital, communication, online gaming intentions and acceptance in multiplayer online gaming: integrating the perspectives of media system dependency theory and stimulus organism response model
2025 · Anubha Anubha, Samik Shome, et al. · Marketing Intelligence & Planning · 2
Ranking online retailers using unsupervised machine learning
2024 · Himanshu Sharma, Anubha Anubha · OPSEARCH · 2
A Bibliometric Review of Role of Artificial Intelligence in Education
2024 · Bhavna Yadav, Anubha · ShodhKosh Journal of Visual and Performing Arts · 2
PDF
Online organic food reviews and attitude: a mediation perspective using SEM-ANN
2026 · Anubha Anubha, Daviender Narang, et al. · Global Knowledge, Memory and Communication · 1
Unveiling the Role of Consumer-Based Brand Authenticity on Purchase Intentions in a Masstige Context: Brand Trust as a Mediator
2025 · Anubha Anubha, Abhijit Roy · Journal of International Consumer Marketing · 1
AIoT-Enabled Smart Homes Solution to Security, Comfort, and Energy Efficiency
2025 · Anubha Anubha, Daviender Narang, et al. · Advances in computational intelligence and robotics book series · 1
RegTech
2024 · Anubha Anubha · Advances in finance, accounting, and economics book series · 1
The Role of Large Language Models in Secondary Education: An Empirical Investigation of Engagement-Mediated Pathways to Academic and Cognitive Outcomes
2026 · Anubha Anubha
PDF
Transformation in Human–Computer Interaction: The AI-Enabled NLP
2025 · Himanshu Sharma, Anubha Anubha, et al. · Emerald Group Publishing Limited eBooks
Metaverse and Internet of Things: A Way to Smart Cities
2024 · Anubha Anubha, Govind Nath Srivastava, et al. · Emerald Group Publishing Limited eBooks
Smart Cities and Sustainable Mobility: A Way to Quality Life
2024 · Anubha Anubha, Daviender Narang · Emerald Group Publishing Limited eBooks
Impact of social media usage on brand choice
2018 · Anubha Anubha · INFLIBNET
A study on online consumer behaviour towards apparels
2014 · Anubha Anubha · EXCEL International Journal of Multidisciplinary Management Studies
Works count: 26
Citation count: 359
H-index: 8
I10-index: 8
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