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Jyh-Liang Guan

Observed names: Guan Jyh-Liang, Guan, Jyh-Liang
ORCID: 0000-0002-6338-2849
Observed ORCID: 0000-0002-6338-2849
OpenAlex ID: A5024751536
Combined MCDM techniques for exploring stock selection based on Gordon model
2008 · Wen-Shiung Lee, Gwo-Hshiung Tzeng, et al. · Expert Systems with Applications · 82
Does the length of a customer–provider relationship really matter?
2008 · Yu-Ching Chiao, Ya-Kang Chiu, et al. · Service Industries Journal · 28
Developing the Skills for International Business Management—The Implications of the Management Education Opportunity Grid
2005 · Chwo-Ming Joseph Yu, Jyh-Liang Guan, et al. · Journal of Teaching in International Business · 28
Exploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context – A buyer and seller perspective
2022 · Guan Jyh-Liang, Tzong-Ru Lee, et al. · South African Journal of Business Management · 12
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Action and Social Alignment Constituents of Collaboration in B2B Relationships: Buyer and Seller Perspectives
2021 · Jyh-Liang Guan, Tzong-Ru Lee, et al. · Journal of Relationship Marketing · 12
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Avoiding opportunism and conflict in buyer and seller partnerships through trust, commitment and satisfaction
2025 · Jyh-Liang Guan, Tzong-Ru (Jiun-Shen) Lee, et al. · Asia Pacific Journal of Marketing and Logistics · 4
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
2023 · Jyh-Liang Guan, Tzong-Ru Lee, et al. · Journal of Contemporary Marketing Science · 4
The Role of Commitment and Trust Between Financial and Social Satisfaction in B2B Purchase and Sales Relations
2025 · Jyh-Liang Guan, Tzong-Ru Lee, et al. · Journal of Relationship Marketing · 3
A nomological network of satisfaction indicators for B2B service providers in sales roles
2026 · Rocio Rodriguez, Göran Svensson, et al. · Benchmarking An International Journal · 1
A storytelling marketing model: connecting past, present and real-time experience in hospitality
2026 · Jyh-Liang Guan, Göran Svensson, et al. · European Business Review
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Sequential relationship dynamics between budget performance, sales performance and satisfaction in B2B service providers: a comparison of hierarchical and non-hierarchical models
2026 · Nils Hogevold, Göran Svensson, et al. · International Journal of Quality and Service Sciences
An Integrated TCT–RMT Model of Governance and Dependence in B2B Supply Chain Relationships
2025 · Jyh-Liang Guan, Tzong-Ru Lee, et al. · Journal of Business-to-Business Marketing
Works count: 13
Citation count: 174
H-index: 5
I10-index: 5
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