Author

Worasak Klongthong

Observed names: Klongthong, Worasak, Worasak KLONGTHONG

Observed institutions: Assumption University, Chulalongkorn University, Mahidol University, Udon Thani Hospital, Indian Institute of Information Technology Surat, GlobalNxt University, University of York

ORCID: 0000-0003-1717-216X

Observed ORCID: 0000-0003-1717-216X

OpenAlex ID: A5024935838

Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (S-O-R) perspective on Huawei’s brand loyalty in China

2021 · Zhiyuan Yu, Worasak Klongthong, et al. · Cogent Business & Management · 67

PDF

The Influence of Entrepreneurial Self-Efficacy and Innovation on Firm Performance: Evidence from Thai Startup Firms

2020 · Worasak Klongthong, Jakkrit Thavorn, et al. · Humanities and Social Sciences Letters · 43

PDF

Motivational Factors Influencing Telework during the COVID-19 Pandemic

2022 · Chittipa Ngamkroeckjoti, Worasak Klongthong, et al. · Emerging Science Journal · 23

PDF

Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers’ response: the mediating roles of attitude and word-of-mouth intention

2022 · Jakkrit Thavorn, Puripat Trichob, et al. · Cogent Business & Management · 19

PDF

Chitosan Biomedical Applications for the Treatment of Viral Disease: A Data Mining Model Using Bibliometric Predictive Intelligence

2020 · Worasak Klongthong, Veera Muangsin, et al. · Journal of Chemistry · 15

PDF

Consumer acceptance of an innovative Bio-QR code traceability system for edible bird’s nest

2023 · Praparast Ausawanetmanee, Jakkrit Thavorn, et al. · Journal of Open Innovation Technology Market and Complexity · 14

Critical Factors Influencing Revisit Intention of Large Restaurant Chains in Myanmar

2020 · Gam Hpung Lamai, Jakkrit Thavorn, et al. · Journal of Distribution Science · 11

A Patent Analysis to Identify Emergent Topics and Convergence Fields: A Case Study of Chitosan

2021 · Worasak Klongthong, Veera Muangsin, et al. · Sustainability · 10

PDF

Determination of Factors in Cultural Dimensions and SERVQUAL Model Affecting the Corporate Image of Pharmacy Retail Stores

2020 · Worasak KLONGTHONG, Jakkrit THAVORN, et al. · Journal of Asian Finance Economics and Business · 10

PDF

The adoption of Bio-QR code technology for traceability systems in the edible bird’s nest industry

2025 · Praparast Ausawanetmanee, Worasak Klongthong, et al. · Cogent Food & Agriculture · 5

PDF

Retirement Migration to Thailand: A Tourism Industry Perspective

2024 · Jakkrit Thavorn, Koonlanit Thanachokthannapat, et al. · Advances in hospitality, tourism and the services industry (AHTSI) book series · 1

The Impact of Wisdom and Pharmaceutical Care on the Corporate Identity of Thai Pharmacy Retail Stores

2021 · Jakkrit Thavorn, Worasak Klongthong, et al. · Journal of Asian Finance Economics and Business · 1

Factors Affecting the Adoption of PromptPay among Online Micro-retailers in Thailand

2020 · Jakkrit Thavorn, Noppamas Terasirisin, et al. · Asia Pacific Management and Business Application · 1

PDF

A Development of Graphene Based Chemiresistive Sensor: Demonstrations on pH Sensing, and Cell Detection

2015 · Sira Srinives, Worasak Klongthong, et al. · Advanced materials research · 1

Organizational Resilience in China’s Real Estate Industry: The Roles of ESG, Innovation Performance, and Policy Support

2026 · Gongtao Ni, Jirapong Ruanggoon, et al. · Sustainability

PDF

Retirement Migration to Thailand: A Tourism Industry Perspective

2024 · Bordin Phayaphrom, Jakkrit Thavorn, et al. · SSRN Electronic Journal

Influencing Factors of Burnout and Intention to Leave Among Medical Personnel in Public Health Service in the Southern Region of Thailand

2023 · Phatsen, Panotpong, Thavorn, Jakkrit, et al. · INTERNATIONAL CONFERENCE ON RESEARCH AND DEVELOPMENT (ICORAD)

PDF

Works count: 17

Citation count: 221

H-index: 9

I10-index: 9