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Djonata Schiessl

Artificial intelligence in marketing: a network analysis and future agenda
2021 · Djonata Schiessl, Helison Bertoli Alves Dias, et al. · Journal of Marketing Analytics · 52
Corporate social responsibility and the impact on economic value added: the role of environmental innovation
2022 · Djonata Schiessl, José Carlos Korelo, et al. · European Business Review · 47
How online shopping experiences shape consumer webrooming behavior
2022 · Djonata Schiessl, Jose Korelo, et al. · Marketing Intelligence & Planning · 34
More Expensive Wine Is Really Better? The Role of Positive Emotion and Consumer Power
2023 · Djonata Schiessl · Journal of International Food & Agribusiness Marketing · 10
Hotel ratings: the impact of trip type (business vs leisure)
2024 · Djonata Schiessl, Franciele Cristina Manosso, et al. · Tourism Review · 9
How do people feel about COVID-19 vaccine? An analysis of Twitter polarization
2025 · Djonata Schiessl · CBR - Consumer Behavior Review · 1
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Information search and decision-making in credit acquisition
2024 · Felipe Alves, Paulo Henrique Muller Prado, et al. · CBR - Consumer Behavior Review · 1
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Sentiment analysis and effective social media communication: a low-income country case during a COVID-19 pandemic
2022 · Rafael Demczuk, Franciele Cristina Manosso, et al. · ReMark - Revista Brasileira de Marketing · 1
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Sistema Analítico de Progressão Universitária
2023 · Rafael Stuepp Riegel, Marcos Guilherme Mantovani, et al.
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Don't Exclude Me: Being Excluded in a Brand Community Owned by Other Users Leads Consumers to Avoid the Brand
2022 · Djonata Schiessl · CBR - Consumer Behavior Review
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Introdução do framework MEPIC para o estudo do consumo transformativo
2021 · Djonata Schiessl, Victória Vilasanti da Luz, et al. · Editora Poisson eBooks
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When post exclusion behaviors elicit pride: The role of exclusion type
2021 · Victória Vilasanti da Luz, Helison Bertoli Alves Dias, et al. · Editora Poisson eBooks
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Brand Attachment: Uma revisão da literatura
2021 · Helison Bertoli Alves Dias, Lucas Lira Finoti, et al. · Editora Poisson eBooks
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Como a aprendizagem afeta a segmentação de mercado em pequenas e médias empresas
2021 · Flávio Luiz von der Osten, Helison Bertoli Alves Dias, et al. · Editora Poisson eBooks
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How to avoid webrooming behavior improving consumer experience using their online touchpoints with brands
2020 · Djonata Schiessl, Leticia Monteiro Pimentel, et al. · Editora Poisson eBooks
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Works count: 17
Citation count: 155
H-index: 5
I10-index: 4
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